Digital Media Supervisor

Job Description

WHO ARE YOU?

Do you possess a deep passion for all things dance music? Are you motivated and driven, with an entrepreneurial spirit? Do you excel at Digital Media & Advertising? Then you're in luck! Insomniac is looking for a highly talented self-starter who embodies both a passion for dance culture and enthusiasm for the ever-changing Digital Landscape. Is this you? Read on…

THE ROLE

Insomniac is looking for a Digital Media Supervisor to work closely with the team to develop high-level digital strategy as well as manage a planning team. They will be accountable for all aspects of the strategy, planning, implementation, and analysis for paid media and site traffic, closely correlating to ticket / product sales. This is not a remote position.

RESPONSIBILITIES
• Plan / Buy Digital Media – Display, Social, Programmatic, and Search
• Emphasis on programmatic, Facebook, search, and analytics
• Trafficking and ad serving (DoubleClick), as well as third-party servers and tools
• Supervise the day-to-day media planning, implementation and tracking of digital media campaigns
• Work with all departments to ensure campaigns are consistent and executed properly
• Develop timelines for all projects and ensure that goals are met; prioritize and assign team members to projects based on anticipated workload
• Analyze data proficiency as well as actively seek new opportunities to improve digital strategy and tactical optimizations
• Perform direct response optimizations towards ticket purchases, merchandise sales, and link clicks
• Prepare and present media decks for pre and post campaign
• Execute and negotiate RFPs
• Manage and approve all department-related budgets, facilitating from planning through billing
• Exert strong professional interactional skills with partners, vendors, and cross-functional departments, both in person and in writing
• Other duties as assigned by management
• Some travel required (economy)

QUALIFICATIONS
• 5+ years of experience of media / digital advertising experience
• Background in digital media buying across multiple channels including display, social, email, and search
• 2+ Years' Experience Managing a team (of 2+ members)
• Skilled at all Ad Words & Google Analytics offerings – prefer 2+ years Ad Words in practice or similar qualifications / certifications
• Experience with self-serve offerings on TikTok, Spotify and Twitter
• CRM experience preferred, though not necessary
• Should have a thorough understanding of Attribution Tracking / Modeling
• Must understand trafficking and ad serving (DoubleClick), as well as third party servers and tools.
• Must be proficient in Google Analytics and have a good understanding of on-site metrics (session duration, bounce rate, etc).
• Must exhibit understanding in publisher-side content analytics
• Must have comprehensive knowledge in all facets of the digital space (tracking, attribution, analytics, etc)
• Must have a strong POV and be able to justify ROI behind strategic decisions
• Expert critical thinking and problem-solving skills, as well as high attention to detail.
• Must be efficient in Microsoft Suite as well media platforms stated above
• Must conduct all matters and communications in a professional and courteous manner as a representative of the company
• Must be motivated with an ''everything is possible'' attitude
• Must be an active problem solver, instilled with a sense of urgency for projects large and small
• Must be extremely organized
• Must be passionate about electronic music!

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates
• Must be willing to work during evening and weekend hours, as required, to meet deadlines

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

Jobcode: Reference SBJ-d5zz20-3-21-100-34-42 in your application.