Digital Advertiser - Clubs Division

Job Description

WHO ARE YOU?

Do you have experience in digital advertising & enthusiasm for the ever changing digital landscape? Then you're in luck! We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. Is this you? Read on…

Insomniac's Clubs Division is focused on creating a best-in-class experience for our Headliners. Our expanding roster of club partners includes some of the world's top venues, delivering performances from globally renowned DJs backed by top-notch sound and visuals. The diverse calendar of events celebrates the electronic dance music community and culture, offering an endless range of experiences. Insomniac's Clubs Division includes venues such as Exchange LA, Academy LA, Time Nightclub, Nova SD, and The Vanguard.

THE ROLE:

The Digital Advertiser will support in all facets of the marketing and digital advertising process, focusing on digital media planning, buying, strategy, and analytics. This position will be responsible for utilizing previous experience to assist in the development of effective awareness, traffic, and conversion driving plans and providing in-depth analysis throughout and post-campaign, with a heavy focus in paid social media strategies & implementation. In addition, the Digital Advertiser role will be expected to lead the entire asset request and management process through the entirety of the campaign, including recommendations for what features ads should entail (i.e., Call to Action), trafficking creatives, sending tags to publishers, and analyzing performance on a daily basis. This position reports to the Marketing Director and Head of Marketing. This is not a remote position.

RESPONSIBILITIES
• Implement campaigns across Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), TikTok, Snapchat, Yelp, Linkedin, Uber, Lyft, Spotify, Soundcloud, etc
• Deliver media campaign updates to managers on a regular basis; recommend optimizations based on vendor / platform performance
• Manage internal audience database and update across Facebook, Snapchat, & other required platforms at least weekly
• Develop and execute effective media plans that result in elevated ticket sales
• Maintain plan records, insertion orders, contact lists, spec documents, purchaser data, invoices, etc.
• Utilize data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy
• Partner closely with project management, marketing, and social media teams and marketing/media vendors to request and deliver necessary marketing assets
• Stay abreast of digital trends, competitive landscape, and new vendor offerings
• Maintain strong relationships with vendor community
• Conduct post-campaign recaps that include analysis of media plan, digital metrics and strategic recommendations for future events
• Organize and present strategic recommendations and reporting in PowerPoint to managers and executives as needed
• Manage the entire digital ad trafficking process, including creating tags, sending to partners, & updating creative on the back end when required
• Build campaign performance reporting inclusive of aggregating information from third parties for Announce, On-Sale, and campaign end, as well as weekly reports
• Troubleshoot media plan & proposal discrepancies
• Ownership of campaigns from inception, RFPs, and planning to implementation, execution, and actualization
• Build trust, collaborate/value others, drive execution, foster innovation and protect Insomniac's brand integrity
• Other special projects and tasks assigned as needed

QUALIFICATIONS
• Bachelor's Degree In marketing or related field required
• 3+ years of experience managing direct response advertising campaigns - agency/social experience preferred
• Advanced experience in Meta Ads Manager
• Intermediate experience in Google Search, YouTube, Digital Display, and TikTok strategy and implementation
• Preferred experience in Snapchat, Spotify, Uber/Lyft, Yelp, LinkedIn
• Excels in organization and multitasking on projects pertaining to numerous shows at once (note, 100+ simultaneous campaigns to support)
• Experience in programmatic media, data analysis and budgeting
• Advanced understanding of digital media buying process (i.e., digital vendors, negotiation, creative asset management, implementation, reporting)
• CRM experience preferred
• Strong understanding of Google analytics
• Thorough understanding of Attribution Tracking / Modeling
• Understanding of Insomniac brands, electronic music, artists, and audience
• Adheres to all requirements for confidentiality of corporate, strategic and marketing information

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Jobcode: Reference SBJ-d9q58m-18-217-142-228-42 in your application.