B2B Email Marketing Manager

Job Description

SUMMARY

Hulu's B2B Marketing team is seeking a CRM Manager who will be an outstanding addition to our team. As a CRM Manager at Hulu, you will help test, execute, maintain, and report on automated and trigger-based email marketing programs for our current and potential advertisers. These programs will include awareness and retention around our SMB self-service offering as well as broader programs for various verticals of our advertising business at different lifecycles of their partnership with Hulu. You will work closely with a number of teams in order to execute email campaigns that deliver results and provide advertiser value. The right person for this role will have at least 3 years of experience in email marketing with a strong technical knowledge in campaign production and execution. If you are someone who likes to roll up their sleeves and be part of a collaborative team environment, then this is a great role for you!

WHAT YOU'LL DO
• Email production: creation, planning, scheduling, testing and updating of HTML emails.
• Manage email service provider
• Build and execute triggers and automations as well as customer journeys
• Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
• Lead daily/weekly/monthly reporting and analysis on all email marketing activities.
• Seek out opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools.
• Partner with the Principal Lifestyle B2B Manager on developing and evolving an overall e-mail B2B Marketing strategy that data shows is effective and is aligned well to Hulu Advertising's strategic priorities.

WHAT TO BRING
• 3+ years experience in email marketing, preferably in an advertising business
• Experience with ExactTarget/Sales Force.
• Extensive email deployment experience and understanding of QA processes.
• Proven knowledge of HTML/CSS coding for email, and familiarity with responsive design. Knowledge of cross-browser and email environments (Firefox, IE, Safari, Chrome, etc.)
• Familiarity with Adobe Photoshop preferred.
• Experience writing SQL statements for data extractions.
• Knowledge of email best practices and deliverability.
• Outstanding project management skills.
• Ability to provide data-first strategic recommendations.
• Excellent verbal, interpersonal, and written communication skills.
• A positive attitude, ability to work together to drive projects to completion, and penchant for solving problems.
• BA or BS Degree required.
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Jobcode: Reference SBJ-gpqy0d-216-73-217-10-42 in your application.