Sr Research Strategist

Job Description

Overview

HGTV is looking for a talented, highly motivated individual with strong data analysis,
storytelling and project management skills to join the HGTV Insights team at Discovery.
The Sr. Research Strategist is responsible for leveraging a variety of research
resources to provide data driven intelligence and consumer insights in support of
content strategy, scheduling decisions and marketing initiatives.
Day to day responsibilities focus on utilizing multiple data systems for linear & streaming
content and translating both quantitative and qualitative intel into digestible insights via
Excel and PowerPoint. As a result, a high level of comfort with numbers and Excel is
necessary.

Responsibilities
• Work with HGTV Research VP and Manager on all brand and industry related reporting
• Interface with teams across the company, such as Finance, Marketing, Scheduling, Digital and d+, to answer brand-impacting questions with speed, insight and accuracy
• Build/Maintain databases that efficiently track and organize relevant internal and external stats including linear ratings, streaming performance, competitive positioning/analysis, industry trends and other relevant KPIs
• Support content distribution and scheduling decisions through linear and streaming analytics
• Respond to ad-hoc requests regarding competitive networks and series for both linear and streaming performances
• Transform and communicate actionable research insights and informative stories in a polished format in meetings via email, PowerPoint, and other tools
• Update and maintain monthly and quarterly reports and all relevant research archives

Qualifications
• Knowledge of/willingness to learn Nielsen data and streaming report systems such as Nielsen NPower, Star Media, Adobe Analytics, Tableau and E-Poll
• Ability to synthesize information and research data to 'tell a story' with action-oriented implications
• Bachelor's degree in a related field
• Interest in TV, media, and/or entertainment industries
• Relevant business experience at a media company, ad agency, market research firm or equivalent is preferred
• Strong attention to detail and accuracy
• Excellent organizational and multitasking skills
• Analytical thinker
• Eager to learn from and work collaboratively with colleagues on diverse project

Jobcode: Reference SBJ-gpv13x-13-58-244-216-42 in your application.