Full Time Job

Director - Digital Video


Knoxville, TN 7 days ago
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

HGTV is searching for a talented Director of Digital Video to join the social and digital team supporting the HGTV brand and streaming home content on discovery+. This energetic creative will oversee the overall video strategy for video content for HGTV, including original mid-form digital series and short-form social companion content for priority shows and talent.

If you're a great storyteller, a creative strategist with strong organizational skills, an experienced producer of smart and creative digital and social video, a production pro, and you love HGTV – we want to talk to you.


Your Opportunity
• Create a year-long strategy for video content to support priority shows and talent.
• Manage video content planning.
• Create briefs for projects, project outlines, and video scripts.
• Oversee teams producing social video and digital mid and long form video series that will support priority linear shows on HGTV and discovery+
• Develop social video and digital mid-form video series that will support linear priority shows on HGTV and discovery+
• Manage multiple, simultaneous video projects from pitch to execution either through direct producing, working with internal producers or by overseeing production companies.
• Cultivate relationships with production companies, agents, talent, producers, shooters and editors across the unscripted category. Help identify and recruit top-tier lifestyle video talent collaborators for editorial series.
• Work with editorial and social leads to create cohesive promotional plans for all HGTV priority shows and talent
• Work with internal ad sales marketing teams to create content for integration and sponsorship.
• Review and analyze video performance against benchmarks and use to strategize future content
• Establish and manage both year-long and project-specific budgets and schedules
• Ensure high-quality, on-time, on-budget deliverables, troubleshooting as needed.
• Some travel required for this position as well as potential evening and/or weekend production work required.

• You're a digital pro with 7-10 years' experience in linear production and social/digital content creations, you're highly organized with the ability to create long-term strategies and experience working with high-profile talent.
• The right attitude for this job:
• a creative, can-do mentality that thrives in developing and leading multiple projects in a very fast-paced group.
• Someone who looks for solutions and new ideas, anticipates issues and accommodates requests from multiple departments across editorial, sales and production.
• Someone who is able to adjust to the ever-changing world of social media
• AND someone who has good judgement and a willingness to hold to internal guidelines, timelines and brand voice.
• You're a social and digital expert and always on top of the latest trends and audiences across platforms, including web, mobile, OTT and emerging social platforms.
• You also have extensive linear and digital production experience from pre-pro through post and can prioritize, keeping projects on track and on deadline.
• You have experience working with linear production companies and are familiar with the linear production model but can ideate and operate with a digital budget.
• You are a strong, spoken and written communicator who will develop creative and clear stories and productions for a variety of audiences, brands and platforms.

This position can be located in any Discovery state and must report to the office three days a week; the position will be reporting to a Knoxville-based team.

Jobcode: Reference SBJ-gxop61-34-207-247-69-42 in your application.

Company Profile

Discovery, Inc. is the global leader in real life entertainment. We serve passionate fans with content that inspires, informs, and entertains, providing leadership across deeply loved and trusted brands, such as Discovery Channel, TLC, Animal Planet, HGTV, Food Network, and Travel Channel.