Sr. Product Manager, Customer Data

Job Description

Your Impact:

We are seeking an exceptional Sr. Product Manager to help consolidate and activate the first-party customer data of Hearst Magazines across a variety of advertising, consumer marketing, content strategy, and product development initiatives. Leveraging the formidable customer data assets gathered from Hearst Magazines's 100+ year legacy of high-quality lifestyle publications, tens of millions of print and email newsletter subscribers, and hundreds of millions of monthly web users, you will have the opportunity to play a critical part in the data-first evolution of a leading global media company.

Ideal candidates possess big-picture vision as well as the drive and attention to detail to make that vision a reality. You must have a strong grasp on the current first-party data environment, challenges, and opportunities across the digital media landscape. You are fluent in the language of web analytics, CDPs, DMPs, audience segmentation, privacy, cookies, cookieless data, HEMs, cross-channel marketing, etc., and you possess extensive knowledge of the evolving digital ads, consumemarketing, and audience activation technology stack. You will balance strategic thinking with outstanding execution – holding yourself and our teams accountable to delivering successful outcomes. You will dig into data and technology layers yourself to uncover insights, new connections, and product opportunities. You are a highly functioning self-starter who is seeking to make an impact on how a major global business operates.

This position is ideally based in New York City but may also be remote working from any of the 16 states in which Hearst Magazines does business: NY, TX, FL, MI, CA, TN, VA, AL, CO, IL, MA, MD, NC, NJ, OH, SC, PA.

Qualifications:
• 3-5+ years in digital product management, with expertise in managing consumer data.
• Must have experience with Data Management Platforms (DMPs), clean rooms, and Customer Data Platforms (CDPs), and understand how they work together (e.g. companies like Datalogix, LiveRamp, BlueKai, Adobe, Experian, Salesforce/Krux, Lotame, Permutive, blueconic, blueshift, ActionIQ, Habu, etc.).
• Must have familiarity with cross-channel marketing, including search, social, email, direct, and experience developing consumer marketing journeys to deepen customer engagement and life-time value.
• Must have familiarity with key digital analytics tools such as Google Analytics, Google Ads, Google Ad Manager, or equivalent.
• Must have extensive experience working directly with data, e.g. using SQL or other data manipulation tools and techniques, and understanding how data moves through technology systems.
• Proven track record of shipping successful products, and of managing data at a large scale.

Demonstrable Skills
• Leadership. Takes responsibility from inception to outcomes. Determines needs, aligns priorities, delivers to market, measures outcomes, and seeks to build upon success.
• Customer focused. Deeply understands the market and unmet needs. Extensive stakeholder exposure and management.
• Highly collaborative. Builds trust and strong relationships at all levels, influences without formal authority, pushes back when appropriate, earns respect, and respects the contributions of others.
• Excellent communicator. Articulates the product strategy and roadmap, structures the problem at hand, experienced and comfortable gaining alignment and in presenting to senior executives.
• Strategic thinker. Understands business objectives and converts them into clear product plans, follows through with execution.
• Analytical and results orientated. Uses hard data to assess opportunities, metrics driven, ruthless in prioritization, overcomes obstacles to drive business outcomes.
• Driven and motivates others. Takes initiative, sets context, listens and finds compromises, drives for clarity, relentless, hard-working, self-accountable.
• Understands technology and keeps current with the latest trends. Works with implementation teams to adapt to technical constraints without compromising end-user solutions.
• Comfortable with ambiguity and challenge. Thrives in a fast-paced environment, concurrently manages multiple initiatives, remains optimistic and perseveres.
• A Bachelor's degree or equivalent is required. An MBA or advanced degree is a plus.

Jobcode: Reference SBJ-dybk7k-3-145-116-193-42 in your application.