SEO Manager

Job Description

Why Hearst?

Hearst Magazines' portfolio of more than 25 powerful brands in the US-including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics-inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms.

We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.

Your impact:

Hearst Magazines is looking for a data-driven, content-loving strategist to help guide our portfolio's SEO efforts and editorial strategy. As a member of the Editorial Insights and Strategy team, this role works closely with editors, writers, and audience strategists across the portfolio of brands to create publishing plans that cover a range of subjects-from today's cultural events, trends in home and design, and the latest celebrity news to deeply reported features, product reviews, food how-tos, and more lifestyle content. This role directly guides the publishing strategy of Country Living, House Beautiful, Elle Decor, and Veranda. This is a chance to work with some of the most well-known home and lifestyle media brands, partner with a best-in-class data and product organization, and support a group of hardworking, audience-first creatives, who produce content that reaches hundreds of millions of people every month.

Please note: For consideration, resumes must be submitted in PDF format with a cover letter and salary requirements. This position is based in New York City; unfortunately, we will not be able to consider remote workers.

What you'll do:
• Own and execute the day-to-day SEO strategy for at least four major home and lifestyle brands (Country Living, House Beautiful, Elle Decor, and Veranda)
• Regularly dig into the data and conduct competitive analysis to find content gaps, ID where we are losing ground, and propose new experiments
• Support training editors and writers on all things SEO, including editorial and technical best practices
• Stay on top of home, food, and pop culture news as well as shopping and other reader interest trends to develop personalized strategies that cater to unique teams/brands and different times of year
• Perform regular audits of meta information, URL, internal linking, and other SEO best practices
• Use Google Analytics, SEM Rush, and other SEO tools to ID trends, track performance, share wins, perform case studies, and find ways to iterate on successes
• Partner with Hearst Magazines' product org to help guide the technical roadmap and ID ongoing, search-friendly enhancements
• Stay on top of the industry news and algorithm changes
• Provide ongoing insights and/or strategy debriefs to executive management and other teams internally, including tech, biz dev, sales, and others

Who you are:
• A minimum of 3 years of hands-on SEO experience in a fast-paced editorial publishing environment
• A deep passion for data and looking for insights in numbers; experience with Google Analytics or Adobe Analytics required
• Detail-oriented, self-motivated, and able to thrive in a fast-paced publishing environment
• Experience with all the essential SEO digital publishing and tracking tools, including Google Webmaster, SEM Rush (or other similar research tools), search visibility trackers, Microsoft Excel, and digital content management systems
• A keen interest in the evolution of the search landscape and best practices, and how to implement the latest ethical techniques.
• A lover of good storytelling
• Experience with home, decor, food, or lifestyle content is ideal

The base salary for this role is between $74,000 and $89,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future.

#LI-AH1

Jobcode: Reference SBJ-gmjz8v-3-15-218-254-42 in your application.