Full Time Job

Senior Manager Email Marketing, Subscription

Hearst

New York, NY 05-17-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The Consumer Revenue team is looking for a Senior Manager Email Marketing, Subscription to manage all membership newsletters as well as acquisition efforts aimed at generating paid subscribers. She/he will work across top publishing brands including: Bicycling, Car and Driver, Country Living, Cosmopolitan, Delish, Elle, Elle Décor, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Marie Claire, Prevention, Popular Mechanics, Town & Country, Veranda, Woman's Day, Men's Health, Women's Health and Runner's World. This role reports into the Director of Email & Audience Development and will have one direct report. She/he will be responsible for advancing our email marketing promotions to convert our existing email audiences into paid subscribers and driving engagement and loyalty thereafter.

What you'll do
• Manage and develop membership and subscription email marketing campaigns across all magazine brands towards KPIs
• Ensure perfect execution of daily emails including planning, setup, targeting, QA, and analysis
• Oversee the strategy, segmentation and ultimately improve performance of:
• Print Magazine Subscription Efforts
• Membership Sales
• Engagement for Membership Newsletters
• Collaborate with membership and edit teams to create relevant sales and content promotions
• Develop and execute a triggered, lifecycle-based email strategy for all membership products
• Continue to evolve marketing campaigns, implement best practices, and ensure brand alignment analyzing all email campaigns through an audience lens
• Advance email capabilities including targeting, segmentation personalization, and template development with the goal of improving performance and efficiency
• Closely track newsletter and email performance, communicate insights, trends & opportunities
• Innovate, providing creative ideas that are data-informed to increase ROI of marketing sends

Who you are
• BA/BS from accredited college or university
• A minimum of 4 years of applicable retail email and or direct marketing email experience
• Previous experience with an ESP (Cheetahmail or Sailthru preferrable)
• Google Analytics or related Web analytics experience
• Hands-on, team player who is both proactive and solution-oriented
• Proficient in using data to inform testing and targeting opportunities
• Effective communication and presentation skills
• Proficient in HTML
• Strong knowledge on MS office suite

Jobcode: Reference SBJ-d5kov0-3-233-219-62-42 in your application.

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Company Profile
Hearst

Hearst Magazines isone of the largest publishers in the world, with more than25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.