Senior Director Of YouTube Strategy

Job Description

Who We Are

Hearst Magazines is one of the largest online content creators and publishers in the world, with iconic and innovative brands that reach more than 150 million readers and viewers every month in the United States alone. But we're more than just our iconic magazines, such as Cosmopolitan, Harper's BAZAAR, Esquire, ELLE, Popular Mechanics and O, The Oprah Magazine. Hearst Originals is dedicated to creating and distributing original video content for all platforms. Hearst Originals continues to experience record growth across its slate of episodic digital series, including ELLE's ''Song Association,'' Harper's BAZAAR's ''Go to Bed With Me,'' Men's Health's ''Gym & Fridge,'' O, The Oprah Magazine's ''The OG Chronicles,'' Delish's ''Iconic Eats'' and the popular lifestyle YouTube channels, Clevver News, Clevver TeVe and Clevver Style.

This new role will establish strategy and best practices for channel optimization across the portfolio working closely with our Director of Audience Growth YT to drive explosive video views growth across platforms with a special focus on YouTube.

Ideal candidates should be obsessed with a wide range of content providers, working with many brands and all things digital. We are looking for someone with a track record of building video audiences and engagement while optimizing content distribution opportunities on several platforms. Our ideal is someone who has innovative ideas on how to attain, grow, and maintain a video audience across multiple platforms by offering data-driven decision-making and insights to creative teams.

Please note: For consideration, resumes must be submitted in PDF format with a cover letter, salary requirements, and a link to a portfolio of work.

What You'll Do
• Use data-driven analysis to inform all aspects of a video's lifecycle: ideation, publishing strategies, and optimization.
• Achieving aggressive monthly view, engagement, monetization, and distribution goals across multiple platforms with an emphasis on YouTube.
• Build and manage a group of audience development strategists to lead and implement content best practices, facilitate insights and standardize methodologies across the portfolio.
• Drive audience growth and engagement on a continuously growing slate of YouTube channels, with particular focus on views and average view duration.
• Lead cross team channel strategy and management overseeing the implementation of best practices around of tagging, titling, metadata, thumbnails and more for all video assets.
• Partner with the analytics team to develop and evolve reporting, perform competitive analysis, onboard vendors or reporting tools and more.

Who You Are
• You have expertise implementing successful content strategies on many platforms including YouTube, etc.
• You have the ability to work on several brands and platforms at once in a fast-paced environment.
• You are comfortable and experienced working with multiple stakeholders within a matrixed environment.
• You have familiarity with social research tools.
• You have deep expertise in YouTube Analytics.
• You have the ability to propose and help implement actionable, data-driven strategies.
• You have the ability to create and analyze reports using key metrics to drive overall social strategy.
• You are a strong leader who is equally comfortable thinking big picture and small details.

Jobcode: Reference SBJ-d591n7-18-218-209-8-42 in your application.