Senior Content Strategist

Job Description

A key member of Hearst Magazines' central Editorial Insights & Strategy Team, the Senior Content Strategist is the keystone to our success with driving social engagement and audience strategy. Reporting to the Senior Director over off-platform programming, this role works collaboratively with social strategists, editorial leaders, and other internal teams to develop and grow on our audience acquisition via key social platforms - from launching and growing new TikTok channels to helping our teams optimize the daily promotions going out on Facebook, Instagram, and more.

The ideal candidate is someone who can bring equal parts clever packaging and critical thinking to every conversation. You should be as excited to pitch fun new social ideas and tests as you are to roll up your sleeves to help grow and mentor team members, get projects organized, and dig into data.

This is a chance to work with some of the largest, most well-known lifestyle media brands and support a group of hardworking, audience-first creatives, who produce content (written and video!) that reaches hundreds of millions of consumers every month.

What You'll Do
• Serve as the central point person for social editors and other off-platform content strategists, steering them to helpful resources and relaying best practices - with a keen focus on TikTok engagement and growth, Instagram marketing, and driving traffic from Facebook
• Regularly ID emerging trends that will help direct new ideas and experiments, including trending topics, new formats, and larger projects, that will help grow the business and our brands' social footprint; coach brand team editors on how to create social-first content
• Produce monthly social recaps and do regular competitive deep dives, highlighting new experiments, key learnings, and other wins from across the portfolio
• Keep track of historical wins, follower growth, and other key performance metrics monthly; report wins and provide top-level overviews of growth and success to executive leadership
• Project manage and help execute social promotional efforts for occasional multi-brand editorial projects and special moments, coordinating stakeholders, developing the scheduling and rollout, and tracking the returns
• Be the key point person for internal teams (Partnerships, Branded Content, Ecommerce, Memberships, Marketing, International, and others) and external contacts at key platforms for Hearst Magazines; help troubleshoot issues that crop up, share ongoing updates about platform changes, and more
• Support the training and onboarding of new social-focused editorial hires, as needed; regularly coach brand team editors on tricks for creating social-first content (written and video)

Who You Are
• At least 5 years experience in a social-focused digital programming role, ideally supporting one or several lifestyle media brands
• Strong knowledge of current programming strategies and tactics that drive social traffic referrals and audience engagement on TikTok, Facebook, Instagram, Pinterest and others key platforms
• Deep familiarity with go-to digital content analytics tools (Google Analytics, Parsley) and social programming platforms (Dash Hudson, Facebook Insights, SocialFlow/True Anthem or other)
• Top-notch organization skills, as well as demonstrated experience implementing streamlined processes and setting up programming calendars
• Ability to communicate effectively with a wide range of teams and across multiple levels within the organization, including senior leaders within editorial and business divisions
• A fervent media lover who binges on digital storytelling in all formats, who has excellent judgment as to what captures attention and drives conversation online

The base salary for this role is between $85,000 and $94,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

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Jobcode: Reference SBJ-gq4j86-18-221-146-223-42 in your application.