Research Specialist

Job Description

Hearst Television, one of broadcast's most-respected companies, is looking for a Research Director at KSBW, Central Coast ABC and Estrella Costa Central, its dominant television stations in the scenic Monterey-Salinas, California market. At Hearst Television, our minds are always on the objectives - provide engaging news and entertainment to viewers and enrich our communities by helping local businesses grow. Hearst Research Directors are key players by developing data-based, insightful, and actionable visions collaborating with news, programming, and creative services in identifying station growth opportunities and the sales team in designing compelling stories for our sellers.

When you start a career with Hearst Television, not only will you work amongst passionate professionals who take pride in what they do, but also be part of a progressive and inclusive environment where your talents will be valued and rewarded. Hearst offers a competitive salary and generous benefit package including paid vacation time and medical coverage.

The ideal candidate will be analytical, creative, proactive, and able to handle multiple projects with a high attention to accuracy and detail and most important, be a team player.

Job Responsibilities:
• The Research Director is the conduit for strategic information on the station's sales, web/mobile/digital platforms, and programming performance.
• Be an integral player in the advertising sales department creating meaningful stories to support cross platform sales.
• Provide relevant research and strategic guidance to the stations' news, programming, and creative services departments.
• Be an active participant in presentations, including those to clients and station management and staff.
• Take command of various software applications utilizing Nielsen research and other quantitative and qualitative data.
• In-person attendance is required.

Experience Requirements:
• Prior advertising, marketing and/or broadcast experience preferred.
• A background in consumer and/or media research.
• Proficiency in various media and digital research software including Nielsen software, Wide Orbit Media Sales, Google Analytics, Microsoft Excel and PowerPoint, and qualitative and competitive media reporting products is preferred

Qualifications Requirements:
• Possess analytical skills and creativity to effectively convey findings
• Have strong and effective written and verbal presentation skills
• Related experience and/or training considered as well as a combination of education and experience.

Jobcode: Reference SBJ-g38jw9-216-73-216-108-42 in your application.