Full Time Job

Research Director


Winston-Salem, NC 02-21-2024
  • Paid
  • Full Time
Job Description
Like numbers but also like to tell stories? Can't imagine how you can do both? You can when you join the team at WXII 12 and The Triad CW. This NBC/CW duopoly in Winston-Salem, NC, the 45th largest broadcast market has an opening for an experienced Research Director. Working in support of our Sales, News, Programming, and Marketing departments, you will analyze and interpret ratings, research, and big data to design compelling stories. These stories will be used across multiple platforms to help businesses grow their footprint in our community, state, and region. Your stories will be the foundation of marketing that supports coverage of breaking news, severe weather, and important community service work. This is a great opportunity to join one of the broadcast industry's most respected companies, Hearst Television, working in-person in the heart of central North Carolina's beautiful Piedmont-Triad.

Candidates should be proficient in Nielsen software, Marshall Marketing, Kantar, and Wide Orbit Media Sales. While operational expertise is important, most valued will be critical and analytical thinking, creativity, and a can-do attitude toward multiple projects across our broadcast and digital platforms. You will report to the General Sales Manager.

• Create compelling stories that reinforce the marketing power of all the stations' media platforms including digital, linear, and streaming
• Play an integral role in the advertising sales department and works closely with station management on projects and marketing initiatives
• Active participant in sales as well as promotional and news activities, including but not limited to presentations to clients, station management, and at full station staff meetings
• Command of various software applications utilizing Nielsen research and other quantitative and qualitative data
• Stations' conduit for strategic information on the station's sales, news, web/mobile/digital platforms and programming performance
• Create compelling stories that reinforce the marketing power of all the stations' media platforms including digital, linear, and streaming
• In person attendance required

• Prior advertising, marketing and/or broadcast experience preferred.
• A background in consumer and/or media research.
• Proficiency in Nielsen software (NLTV), Wide Orbit Media Sales, Marshall Marketing, Kantar, Microsoft Excel and PowerPoint
• Must possess analytical skills and creativity to effectively convey findings and publish results.
• Must have command of related software applications
• Able to present effectually to clients, station staff and others as deemed necessary.• Prior advertising, marketing and/or broadcast experience preferred.
• Advertising, marketing or broadcast experience preferred
• Related military experience will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.


Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Jobcode: Reference SBJ-rj059e-3-238-235-248-42 in your application.

Company Profile

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.