Senior / Manager, Growth Marketing

Job Description

Senior/Manager, Growth Marketing (HBO Go)

THE POSITION
HBO Go seeks a Manager, Growth Marketing for HBO Go South East Asia.

The ideal candidate will be passionate about television, movies, entertainment, and technology. They will have a deep understanding of the video streaming industry and be a champion for the consumer.

The candidate must be a ''doer'' who can execute as well as balance longer-term strategic thinking. The candidate will be part of a team that believes in working fast, being accountable, and relentlessly challenging the status quo. This is a small, lean team, and as such, candidate will need to be able to get in the trenches to drive work forward and have a high output. This role will be responsible for growing and optimizing digital marketing and customer acquisition programs to drive new subscriber growth across WarnerMedia's HBO Go Streaming Platform.

JOB DESCRIPTION
• Develop and execute acquisition media campaigns across all digital media mix channels including paid search, display, video, remarketing, and programmatic advertising.
• Interface with internal and external partners and vendors to drive digital planning and execution. Act as a cross-functional leader for the campaigns and territories under your purview, with a view towards maximizing KPIs across targeting, inventory and creatives..
• Analyse campaign data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
• Partner with the Creative Design team to develop assets for all digital campaigns (copy, images and video). Provide feedback to establish and maximize workflows to create seamless campaign creation and delivery.
• Manage performance media agency and 3rd party vendors relationships including strategies across countries to maximize digital media buying efficiency
• Develop and deliver management reporting materials, reports and presentations.
• Partner with finance to create and manage campaign budgets and marketing spend.

JOB REQUIREMENTS
Essentials
• 6+ years' experience developing and driving paid media strategy of complex digitally focused acquisition marketing campaigns ideally for a direct-to-consumer product
• Expert understanding of Programmatic Technology - DSPs, DMPs, Trading Desks, Ad Servers and Ad Verification tools - and digital research/measurement tools
• Deep understanding of Paid Digital Media is a must. The candidate must have a strong understanding of Direct and Programmatic media strategy, overseeing implementation and day-to-day optimizations.
• Proven track record of innovation and effectiveness of all funnel tactics through Digital Media Partnerships and testing. Experience with hypothesis generation, test design, and implementation on main digital platforms; and with advanced measurement.
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills with a level of passion to match
• Experienced with fast-paced and demanding environments, possessing a high level of intellectual curiosity, and strong judgment in the face of ambiguity
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
• Ability to both think strategically and execute tactically
• Interface with internal and external partners and vendors to drive digital planning and execution. Act as a cross-functional leader for the campaigns and territories under your purview, with a view towards maximizing KPIs across targeting, inventory and creatives.
• Analyse campaign data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
• Understand a unified media strategy across all paid channels, and beyond pure digital performance.
• Develop and deliver management reporting materials, reports and presentations
• Partner with finance to create and manage campaign budgets and marketing spend

Jobcode: Reference SBJ-gp46w4-3-144-250-169-42 in your application.