Senior Manager, Digital Research

Job Description

MAJOR ACTIVITIES

Website/App/VOD Audience measurement, dashboarding and data visualisation 20%

Development of dashboards to support regular & Ad Hoc reporting requests

'Ownership' of digital data sources and engagement with BI teams

Programming support 15%

Generating insights to support programming and acquisition decisions for SVOD

Ad Sales Support 15%

Data analysis across kids digital properties to support sales team with pitches

Marketing support 30%

Working with digital/social teams to develop measures of campaign effectiveness

Take ownership of performance trackers

Primary research 10%

Work with Research Director to undertake ad hoc primary research (quant & qual) as required to support business needs

Linear analysis 10%

Leverage insights across linear platforms to form a holistic view of consumption patterns

Essential

Broad knowledge and experience in Website, app, VOD analytics

Experience with digital campaign performance tracking

Experience with Social media measurement tools

High level of comfort with data manipulation and statistical analysis

Experience in Digital analytics tools such as Adobe

Considerable experience of using dashboarding tools such as Tableau/Looker

Experience in TV ratings data and software

Experience in Supporting Ad Sales, content and marketing teams

Experience in SQL, Python and Google Cloud services

Desirable

Ability to quickly draw insights from large datasets

Ability to communicate in English + 1 other Asian language

Experience in working both brand and agency side
Other: Comfortable in presenting to medium/large audiences

Experience in working within an international matrix organization

Jobcode: Reference SBJ-d899xx-3-129-209-84-42 in your application.