Full Time Job

Senior Executive, Partner Marketing


Singapore, Singapore 05-14-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
The Senior Executive, Partner Marketing is responsible for affiliate marketing for Warner Media (WM) Networks affiliate business including WarnerMedia network channels as well as direct-to-consumer services (HBO GO) in South East Asia.

This role's primary responsibility is to support key affiliate's marketing activities for all WM brand of channels & direct-to-consumer services in the market. Channels & direct-to-consumer services including: HBO, HBO Family, HBO Signature, HBO Hits, Cinemax, Cartoon Network, Warner TV, OHK!, Boomerang, CNNI, BFTV & HBO GO

• Assists in aligning the brand's strategies to formulate Affiliate marketing strategies to integrate promotional efforts across all platforms both internal and external (on-air, online, print, direct mail, radio, social media, on-ground etc.
• Initiate localized affiliate marketing activities to promote the channel and build brand.
• Work closely with Affiliate partners on ATL/ BTL promotion on loyalty, upsell, and acquisition drives for the channels.
• Oversee any on-ground activation / campaign for brand presence and maintain share of voice in the market – drive tune in, sign-ups, subscribers' engagement.
• Work closely with the Brand Marketing and International team to promote the Channels/ HBO GO brand and properties by localizing marketing campaign across affiliates platform to promote tune-in, subscribers' engagement.
• Planning and executing local affiliate training and the annual sales/marketing forum.
• Develop affiliate sales incentives engagement program's.
• Work with both internal comms team and affiliates to develop and implement strategic Public Relations activities to generate publicity of channels and key properties through affiliates.
• Manage all localization projects.
• Monitor Local TV/media market and consumer trends.

• Minimum 5+ years marketing experience in a media industry, ideally TV industry
• Degree/Diploma in Marketing Management or Mass Communication.
• Fluent in English and other languages like Tagalog or Bahasa would be a plus.
• Team Player
• Strategic and creative campaign planning
• Project management
• Passionate about contents
• Multi-tasking
• Strong inter-personal skills.
• Creative, analytical and resourceful.
• Willing to travel for work

Jobcode: Reference SBJ-re8bk2-3-236-117-38-42 in your application.

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