Full Time Job

Senior Executive, Partner Marketing

HBO

Singapore, Singapore 05-14-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
PURPOSE OF THE ROLE
The Senior Executive, Partner Marketing is responsible for affiliate marketing for Warner Media (WM) Networks affiliate business including WarnerMedia network channels as well as direct-to-consumer services (HBO GO) in South East Asia.

This role's primary responsibility is to support key affiliate's marketing activities for all WM brand of channels & direct-to-consumer services in the market. Channels & direct-to-consumer services including: HBO, HBO Family, HBO Signature, HBO Hits, Cinemax, Cartoon Network, Warner TV, OHK!, Boomerang, CNNI, BFTV & HBO GO

JOB DESCRIPTION
• Assists in aligning the brand's strategies to formulate Affiliate marketing strategies to integrate promotional efforts across all platforms both internal and external (on-air, online, print, direct mail, radio, social media, on-ground etc.
• Initiate localized affiliate marketing activities to promote the channel and build brand.
• Work closely with Affiliate partners on ATL/ BTL promotion on loyalty, upsell, and acquisition drives for the channels.
• Oversee any on-ground activation / campaign for brand presence and maintain share of voice in the market – drive tune in, sign-ups, subscribers' engagement.
• Work closely with the Brand Marketing and International team to promote the Channels/ HBO GO brand and properties by localizing marketing campaign across affiliates platform to promote tune-in, subscribers' engagement.
• Planning and executing local affiliate training and the annual sales/marketing forum.
• Develop affiliate sales incentives engagement program's.
• Work with both internal comms team and affiliates to develop and implement strategic Public Relations activities to generate publicity of channels and key properties through affiliates.
• Manage all localization projects.
• Monitor Local TV/media market and consumer trends.

JOB REQUIREMENTS:
• Minimum 5+ years marketing experience in a media industry, ideally TV industry
• Degree/Diploma in Marketing Management or Mass Communication.
• Fluent in English and other languages like Tagalog or Bahasa would be a plus.
• Team Player
• Strategic and creative campaign planning
• Project management
• Passionate about contents
• Multi-tasking
• Strong inter-personal skills.
• Creative, analytical and resourceful.
• Willing to travel for work

Jobcode: Reference SBJ-re8bk2-3-236-117-38-42 in your application.

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