Paid Social Analyst

Job Description

At HBO Max, storytelling takes center stage. We're one of the world's most iconic entertainment brands - home to bold originals and unforgettable characters. While audiences binge award-winning content, breaking news, and sports around the clock, our teams stay busy at work creating what's next in streaming. From Succession, Euphoria, and The Sopranos to global franchises like Game of Thrones and Harry Potter, our content sparks conversation and shapes culture.
HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally- and we're just getting started. We're home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career- we're hiring!
The Role
The Paid Social Analyst will lead the implementation and development of the paid social channel, maximizing subscriptions to HBO Max at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Subscriber Acquisition and the wider business org.

Specific Responsibilities
• This role with work closely with the Paid Social Manager, to leverage bid-based buying techniques and optimization campaigns across several platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.
• Help to build, traffic, and QA paid social campaigns within the social buying platforms while training to be able to manage optimizations.
• Support the paid media strategy and performance of Paid Social
• Contribute to Paid Social planning and vendor meetings, ensuring both functions are optimized to achieve high levels of growth with a focus on Return on Investment (ROI)
• Work closely with the planning teams to recommend paid social strategies and budget.
• Clearly communicate campaign performance metrics and facilitate reporting, with a critical eye for accuracy.
• Effectively document strategies and approach to drive common understanding.
• Manage ad trafficking to ensure campaigns run accurately and deliver in full.
• Keep abreast of market trends and developments
Requirements
• Minimum 1 year of digital paid media buying experience, ideally with in-platform Social Media partners.
• Understanding of paid media, attribution, conversion tracking, and marketing KPIs.
• Self-starter, highly motivated, positive demeanor, and excellent communicator.
• Polished with excellent interpersonal and communication skills (verbal and written).
• Data-driven mindset and a comfort with numbers.
• Proficient in Productivity/Collaboration tools such as Office 365 or Google Workspace, particularly excel.
• Proven project management, self-organization and prioritization skills
• Ability to multi-task with effective resolution management in a fast-paced environment.
• Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the direct-to-consumer and digital industry.
• College degree required.
• Must have the legal right to work in the country you are applying for.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-23xb77-216-73-216-86-42 in your application.