Manager, Lifecycle Marketing

Job Description

The Manager, Lifecycle Marketing will lead the lifecycle marketing strategy for HBO Max for our high-risk audience cohorts. You will lead efforts to identify and re-engage subscribers exhibiting unhealthy usage patterns or signs of churn risk. You'll develop targeted, data-driven journeys across CRM and other channels that nudge these customers towards healthier engagement habits, helping them rediscover value in the service and ultimately improving retention.
Your Role Accountabilities…
• Define and track signals of high-risk engagement (Viewing frequency, content diversity, binge behaviors) and create programs to positively alter customer behaviors.
• Liaison with partner marketing teams and partner platforms to continuously push for enhancement to communication channels within partner environments and within our owned environments
• Develop the strategy for lifecycle programs across the customer lifecycle, delivering best-in-class communication and experiences that increase engagement and retention rates for HBO Max
• Brief in all campaign strategies and work with Design, Copy, Project Management, and CRM Ops on campaign execution
• Identify untapped opportunities to engage with our customers during their lifecycle by working cross-functionally with MarTech, Partner Marketing, Monetization, Engagement, Creative and CRM Ops
• Implement testing roadmap & strategy to continually optimize lifecycle programs, including identifying opportunities for A/B testing
• Continuously monitor existing campaign results to identify new optimizations
• Effectively communicate learnings and results to leadership and partner stakeholders

Qualifications & Experience…
• 5+ years' experience with a track record of delivering success in a similar role
• Experience evaluating and optimizing toward specific subscriber lifecycle KPIs (engagement, retention)
• Effective communicator, presenter, influencer with a highly collaborative style
• Highly developed organizational, planning and analytical capabilities
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Bachelor's degree preferred
• Passion for entertainment is a plus

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $84,000.00 - $156,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Jobcode: Reference SBJ-12o7qx-18-97-9-172-42 in your application.