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Full Time Job

Manager, Brand Marketing, Malaysia

HBO

Petaling Jaya, Malaysia 01-25-2022
 
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Daily
• A strong understanding of the complete brand management process and experience leading a campaign from start to finish with only some supervision
• Proven experience developing brand strategy and crafting a meaningful 360 campaign brief that delivers upon the larger brand, audience, and channel strategies
• Outstanding cross-functional collaboration skills - this person should steer the campaigns throughout the entire organization ensuring partners are on board and provided approvals along the way
• Strong project management skills for prioritizing multiple projects at any one time that may be at different stages of execution and development
• The ability to work closely with Insights & Research to optimize campaigns according to consumer data, framework mapping and develop your need for trend-based, insight-informed solutions
• Excellent written and verbal communication and presentation skills with a strong sense of storytelling and a talent for writing inspiring briefs, communication plans, and program recaps that improve campaigns year on year
• A distinctive ability to keep up with, and understand what is relevant, on-trend, and outdated
• A results-oriented mentality to deliver out of the box ideas for growth

The Essentials
• Bachelor's degree; 5+ years' experience in marketing, ideally within an entertainment or DTC company
• Proven experience leveraging performance and audience data to inform successful influencer campaigns.
• Experience with project management, with a proven record to drive strategic frameworks all the way through execution.
• Familiarity with audience behaviors and successful content strategies.
• Ability to work collaboratively across the organization with employees at all levels.
• Operate with a high degree of accuracy, attention to detail, and strong communication skills.
• Able to manage multiple projects at a fast pace and high volume.
• Self-starter who brings campaigns to market, develops new practices, and is dedicated to analyzing growth through metrics.
• Comfortable working well under pressure with tight and changing deadlines.
• Outstanding presentation and communication skills
• Savvy in building presentation decks and is able to synthesize one-line positioning and visualizing proposals.
• Proficient in Microsoft and Google Suites.
• Fluency in written and spoken English.
• A genuine, enthusiastic and passionate fan of pop culture and new trends and HBO MAX with excitement for our content and product

Jobcode: Reference SBJ-g419n1-3-144-233-150-42 in your application.