CRM Campaign Specialist

Job Description

YOUR NEW ROLE

The CRM Campaign Specialist (LatAm) will be responsible for building and deploying marketing email, push, and in-app campaigns for both HBO Max and discovery+. S/he is a CRM operations professional who is detail-oriented, truly passionate about CRM, and has excellent campaign management skills.

YOUR ROLE ACCOUNTABILITIES
• End-to-end campaign management, including:
• Building ad-hoc and automated campaigns within the Braze and/or Blueshift platforms
• Routing campaign builds through necessary stakeholders
• Tracking campaign status and scheduling on the project board
• Deploying campaigns in Braze and/or Blueshift
• Partner closely with stakeholders from marketing strategy to fulfill strategic objectives
• Partner closely with creative, MarTech, and legal to fulfill campaign requests.

QUALIFICATIONS & EXPERIENCE
• 2 years of experience in CRM operations (email and push) with an enterprise-level ESP; in-app messaging experience a plus
• Must be bilingual (Spanish/English)
• Basic knowledge of lifecycle marketing
• Experience with audience segmentation tools; Braze experience preferred
• Experience in managing projects through Asana, JIRA, Monday or a similar platform
• Basic knowledge of email and push best practices
• Intermediate skills in Excel
• Strong interpersonal and communication skills with excellent attention to detail
• Ability to liaise with creative, marketing, and business teams
• Strong team focus with outstanding organizational and resource management skills
• Must be a critical thinker, organized, able to prioritize and schedule a high workload efficiently

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-rb2wxk-3-136-154-103-42 in your application.