Programmatic Media Buyer - Gdm

Job Description

PROGRAMMATIC MEDIA BUYER - GDM (Gray Media Group)

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$40,000-$70,000/annually

Shift and Schedule:

Mon. - Fri.

Job Type:

Full-Time

____________________

Job Summary/Description:

The Programmatic Media Buyer will assist in digital revenue growth through programmatic campaign setup and supporting Gray Digital Media's client expectations. The role will focus on gathering & verifying campaign assets, building campaigns in the DSPs, pixel generation, campaign revisions, and general troubleshooting. This is a remote position.

Duties/Responsible for (but not limited to) the following:
- Build out media buys within various ad platforms using effective media buying strategies and ensuring all builds meet established guidelines and specs.
- Assist with media planning to identify target audiences and craft creative and effective campaigns.
- Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI.
- Maintain digital marketing budgets across multiple tactics and campaigns.
- Execute campaign revisions within set timelines and suggest alternative optimization or setup strategies according to best-performing guidelines.
- Manage communication and requests from individual TV stations.
- Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities.
- Additionally, this position may be required to perform other responsibilities as assigned.

Qualifications/Requirements:
- 2+ years of data-driven digital marketing experience
- Excel power user (pivot tables, Vlookup, index match, charts, etc.)
- Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done.
- Experience with Data Visualization (e.g. Tableau, DOMO)
- Experience with Google Analytics, Google Ad Manager, The Trade Desk (preferred) and other DSPs, SSPs, ad exchanges social analytics, data integrations, media analytics, and client databases.
- Team Player.
- Experience taking on a high level of responsibility, and working well under pressure.
- Ability to meet multiple deadlines in a deadline-driven, changing environment.
- Familiarity or exposure to A/B testing.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

Gray Media Group/Gray-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-re6108-3-22-79-125-42 in your application.