Manager Of Programmatic Media Buying - Gdm

Job Description

MANAGER OF PROGRAMMATIC MEDIA BUYING (REMOTE/USA) - GDM (Gray Media Group)
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring
Salary/Wage:
$80,000 - $95,000/annually
Shift and Schedule:
Mon. - Fri. (or at Manager's Discretion)
Job Type:
Full-Time
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About GDM:
Gray Digital Media (GDM) is a full-service digital agency dedicated to helping clients reach and engage audiences across every screen. Backed by the trusted Gray Local Media, Inc., we combine the reach of local media with cutting-edge digital capabilities to deliver measurable results. We thrive in a fast-moving industry by staying ahead of emerging trends and platforms, while keeping our clients' business goals at the center of everything we do. At GDM, we believe in teamwork, accountability, and growth-for our clients and for our people. Joining our team means being part of a culture that values innovation, collaboration, and continuous learning.
Job Summary/Description:
Gray Digital Media is seeking a Manager of Programmatic Media Buying to lead and mentor a team of programmatic traders and media buyers. In this role, you'll oversee campaign strategy, execution, and optimization across The Trade Desk and other DSPs, while ensuring client success and team growth. This manager will lead a fast-paced, client-focused agency team. This role is first and foremost about building, mentoring, and managing a high-performing team, while also ensuring excellence in programmatic execution and client satisfaction.
Duties/Responsibilities include, but are not limited to:
Team Leadership & Development
• Lead, mentor, and inspire a team of programmatic traders and media buyers
• Provide structured onboarding, continuous training, and regular performance reviews
• Foster a culture of growth, collaboration, and operational excellence
• Act as the team's primary advocate and resource, ensuring they have the tools and support to s/ucceed
Campaign Oversight
• Supervise programmatic campaign execution from strategy and setup through optimization and reporting across display, video, CTV, audio, gaming, DOOH, and other channels
• Ensure campaigns are delivered flawlessly in The Trade Desk and other DSPs, leveraging advanced tools such as custom bidding, audience management, deal IDs, and targeting capabilities
• Partner with client teams to align campaign tactics with broader strategies
Client Collaboration
• Represent the programmatic team on client and market calls as the senior expert
• Translate campaign results into clear, actionable insights and recommendations
• Build trust with clients through transparency, responsiveness, and effective communication
Process, Strategy & Innovation
• Standardize best practices for campaign execution, pacing, QA, and optimization
• Continuously refine workflows to improve efficiency and scalability
• Stay ahead of industry trends, DSP updates, and evolving best practices
• Champion new capabilities within The Trade Desk and other platforms, including Kokai, retail media integrations, and data marketplace tools
Qualifications/Requirements:
- 3+ years of programmatic media buying experience (display, video, audio, CTV, DOOH, etc)
- Extensive hands-on experience working within self-serve DSPs, including The Trade Desk.
- Excellent analytical skills and ability to interpret data. Experience leading and coaching.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company

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Jobcode: Reference SBJ-wpxjwj-216-73-216-129-42 in your application.