Digital Programmatic Media Specialist - Gdm

Job Description

DIGITAL PROGRAMMATIC MEDIA SPECIALIST (REMOTE/USA) - GDM (Gray Media Group)

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
• Safe harbor 401(k) Plan with matching and profit-sharing contributions
• Major Medical, dental, and vision plan options
• Employer contributions towards HSA plans
• Flex benefits, including healthcare and dependent care FSA plans
• Employer Paid Life
• Short and Long-term disability
• Voluntary plans, including hospital indemnity, critical illness, whole life and accident insurance
• 10 paid company holidays, plus PTO
• Wellness initiatives and other exciting work-life programs

Salary/Annual Pay:

$40K - $55K DOE

Shift and Schedule:

Mon. - Fri.

Job Type:

Full-Time

Job Summary/Description:

The Digital Programmatic Media Specialist will assist in digital revenue growth through programmatic campaign setup and supporting Gray Digital Media's client expectations. The role will focus on gathering & verifying campaign assets, building campaigns in the DSPs, pixel generation, campaign revisions, and general troubleshooting. This is a remote position.

The successful candidate will be responsible for (but not limited to):
- Build out media buys within various ad platforms using effective media buying strategies and ensuring all builds meet established guidelines and specs.
- Assist with media planning to identify target audiences and craft creative and effective campaigns.
- Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI.
- Maintain digital marketing budgets across multiple tactics and campaigns.
- Execute campaign revisions within set timelines and suggest alternative optimization or setup strategies according to best-performing guidelines.
- Manage communication and requests from individual TV stations.
- Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities.
- Additionally, this position may be required to perform other responsibilities as assigned.

Qualifications/Requirements:
- 1+ years of data-driven digital marketing experience
- Excel power user (pivot tables, Vlookup, index match, charts, etc.)
- Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done.
- Experience with Data Visualization (e.g. Tableau, DOMO)
- Experience with Google Analytics, Google Ad Manager, The Trade Desk and other DSPs, SSPs, ad exchanges social analytics, data integrations, media analytics, and client databases.
- Team Player.
- Experience taking on a high level of responsibility, and working well under pressure.
- Ability to meet multiple deadlines in a deadline-driven, changing environment.
- Familiarity or exposure to A/B testing.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

Gray Media Group/Gray-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior by the first workday.

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Jobcode: Reference SBJ-r7pq56-13-58-45-209-42 in your application.