Full Time Job

Digital Programmatic Media Manager - Gdm

Gray Television

Charlotte, NC 10-29-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Job Summary/Description:

The Digital Programmatic Media Manager will assist in digital revenue growth through programmatic buying and analysis of Gray's extensive digital media assets. The role will focus on curating inventory channels and to provide internal insights on programmatic monetization and direct sales efforts. Provide ROI analyses for digital direct sales and programmatic initiatives.

The successful candidate will be responsible for (but not limited to) the following:
• Manage SSP/DSP/Ad Network and other vendor management
• Manage communication and requests from individual TV stations
• Provide training and support to media buying team, clients, and stations for programmatic buying.
• Maintain data API pipelines and Wide Orbit Analytics
• Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities.
• Vet and onboard new analytical tools.
• Monitor and report on KPIs including traffic, impressions, CTR, CPM, and engagement rates.
• Oversee the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify new marketing opportunities.
• Contribute to educational documents, best practices and innovative solutions developed by the Ad Ops team.
• Additionally, this position may be required to perform other responsibilities as assigned.

Qualifications/Requirements:
• 3+ years of data-driven digital marketing experience
• Excel power user (pivot tables, vlookup, index match, charts, etc)
• Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done'
• Experience with Data Visualization (e.g. Tableau, DOMO)
• Experience with Google Analytics, Google Ad Manager, DSPs, social analytics, data integrations, media analytics, and client databases
• Team Player
• Experience taking on a high level of responsibility, works well under pressure
• Ability to meet multiple deadlines in a deadline driven, changing environment
• Familiarity or exposure to A/B testing

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now''

Jobcode: Reference SBJ-rzpj23-52-23-219-12-42 in your application.

Company Profile
Gray Television

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.