Job Description
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About KOLD:
KOLD News 13 is the CBS affiliate in Tucson and is owned by Gray Television, Inc. At KOLD, the CBS-affiliated television station it is our job and inherent desire to be the best local television station serving the entire southern Arizona region. The station is located off Cortaro Farms Road and Interstate 10 in Tucson, Arizona. Tucson is the 64th largest television market in the United States. The spirit of innovation has always been with the station. KOLD became the first television station in Tucson when it started broadcasting on Jan. 13, 1953. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. Tucson's plentiful sunshine, natural beauty, and diverse culture lend to an active lifestyle rich in great food, Hundreds of miles of hiking trails, from the Sonoran Desert, to the Sky Islands peaks 9,000 feet above sea level, provide breathtaking views, and unforgettable sunsets, and access to nature for all ages and abilities, challenging biking trails, and unforgettable experiences.
Job Summary/Description:
Gray Digital Media & KOLD 13 NEWS is looking for a skilled and results-driven Digital Campaign Strategist/Specialist. The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, and customer base, and improving user experience. Candidates must be local or willing to relocate to Tucson Arizona.
Duties/Responsibilities include, but are not limited to:
• Work directly with clients and account executives to understand the client's business objectives and advertising strategy
• Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms which include but are not limited to OTT/CTV solutions, Display/Video/Social, Google Ad Words, YouTube, Facebook Products, SEO, email, and contests
• Present recommendations directly to clients in coordination with account executives
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact
• Gather campaign data from various sources to ensure delivery and facilitate monthly reporting
• Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs)
• Work on several projects simultaneously, often for several different clients
• Undertake research and analyze data using specialist industry resources
• Share the latest digital trends both with the internal sales team and directly with clients
Qualifications/Requirements:
• 3+ years' experience as a digital strategist or similar role
• Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing
• Both Google AdWords and G4 Analytics certification
• Knowledge of planning and managing multiplatform media campaigns
• Experience and understanding of GTM and pixel placements on websites
• Excellent communication and teamwork skills
• Exceptional presentation abilities coupled with a proactive approach to client interaction
• Ability to work effectively under pressure and deliver on tight deadlines
• Strong analytical and organizational skills
• Proficient in data analysis, excel, and PowerPoint.
• Strong analytical skills with an aptitude for statistics and math
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KOLD-TV/Gray Media is a drug-free company
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Jobcode: Reference SBJ-r7x9p6-3-238-82-77-42 in your application.