Creative Services Director

Job Description

About WBRC:

WBRC FOX6 News, a Gray Television station, is a legacy media powerhouse located in Birmingham, Alabama. Founded in 1949, WBRC has been On Your Side delivering local news, First Alert Weather, sports, and entertainment for over 73 years. WBRC is the largest and most trusted news team in Alabama and produces more than 64 hours of local news every week. As a broadcast pioneer, WBRC serves as Alabama's most watched television stations. WBRC is one of the strongest television stations in the country with dominant shows including our highly rated morning show, Good Day Alabama. The station also dominates the local market in it's early and evening newscasts, consistently delivering #1 ratings across all broadcasts.

The reach of WBRC doesn't stop with linear television. WBRC has a dominate multi-platform presence across social media, it's digital offerings, and on-demand video for cord-cutters. It's in-house news and creative content production team produces content specifically for over-the-top (OTT) users that includes On Your Side investigations, First Alert Weather, podcasts, and so much more. As our team continues to grow, WBRC will expand its content offerings to attract new and returning audiences.

At the heart of it all is our commitment to Central Alabama. Community is the cornerstone of what we do at WBRC. One such example is the continuing work we do along with The Salvation Army that has allowed us to help raise millions of dollars for Alabamians and our neighboring communities as well as provide Christmas to more than 3,000 children each holiday season. The ongoing initiatives with our partners allow us to directly connect with the public and make an impact in those communities we serve. These are just some of the many examples of our dedication to our viewers and the great state of Alabama.

Job Summary/Description:

WBRC FOX6 News is seeking an innovative Creative Services Director with excellent image and brand building skills to grow brand and audiences on all screens. Candidate must be an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Suite editing programs. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms to enhance all for one of the country's strongest local television brands - WBRC FOX6 News.

Duties/Responsibilities include, but are not limited to:
* Develop and execute WBRC's annual marketing plan, including brand promotion and advertising campaigns for broadcast, digital and live events
* Responsible for marketing strategies and brand management, growing audience share and brand footprint on all screens
* Lead a team of highly qualified creative professionals
* Showcase exceptional video production skills, including writing, directing, cinematography, editing and motion graphic design
* Exhibit a high level of organization and time management to ensure the timely delivery of projects
* Develop and facilitate partnerships with local organizations/events
* Candidate will lead/coordinate efforts on the development of compelling campaigns for our local/regional sales clients
* Candidate must have a solid grasp of budgeting for all aspects of the creative services team
* Candidate will work closely with the General Manager and all station managers

Qualifications/Requirements:
* Candidate must be a excellent leader, coach, and trainer with a proven track record in a television station marketing environment
* Candidate will be an effective communicator who will foster a vibrant and positive work environment
* Candidate must be an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Suite editing programs. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms
* Candidate will have a minimum of 5+ years of experience working in a media company environment

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

WBRC-TV/Gray Television Group, Inc. is a drug-free company

Jobcode: Reference SBJ-g4q95v-18-222-119-148-42 in your application.