company_logo

Full Time Job

Director Creative Services

Fox TV Stations

Phoenix, AZ 06-14-2024
Apply @ Employer
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
FOX Television Stations owns and operates 29 full power broadcast television stations in the US These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network's national content.

JOB DESCRIPTION

KSAZ FOX 10 / FOX Local / FOX10Phoenix.com, the Fox Owned and Operated duopoly in Phoenix AZ (DMA #11) is in search of a Director of Creative Services. The ideal candidate will shape the marketing plan for the duopoly stations and streaming platforms. We are looking for a strategic thinker with a creative mindset, capable of leading a team to deliver compelling marketing campaigns across all platforms. Experience in social media, digital/streaming marketing and managing budgets is essential. Media/Journalism background is a plus.

Duties/Responsibilities
• Develop and implement differentiated and impactful marketing strategies, and campaigns, across linear TV, social media, and streaming platforms.
• Develop strategies to grow unique viewers and improve total view time across streaming platforms.
• Ability to analyze digital performance through tools like Adobe analytics, ChartBeat and Google Search Console - and apply specific strategies for growth.
• Understand Nielsen and Comscore ratings and use them effectively in creating marketing campaigns.
• Work closely with News department to amplify content and support the overall news brand.
• Work closely with Sales department to lend creative support within the sales process.
• Develop marketing partnerships with local organizations and community events.
• Manage and maintain consistent station design and brand across all platforms and user experiences.
• Identify competitors across all platforms and evaluate their strategies and devise counterstrategies.
• Develop and manage department budget and expenditures.
• Create a collaborative marketing environment where innovation and original ideas thrive.
• Comply with all FOX Corporate and station policies.
• Perform other duties as assigned.

Required Skills and Abilities
• Excellent written communication, oral communication, presentation, and team building skills.
• Strong knowledge of building branding campaigns, digital marketing and streaming content strategies that engage viewers and users.
• Proven track record of creating high-quality work – from script writing to art direction, editing, producing, music, and voice-over selection, animation, and graphics.
• Must possess strong industry relationships, knowledge of industry standards, and best practices.
• Self-starter with ability to multitask, operate within budgetary and schedule constraints, and thrive in a collaborative environment.

Education and Experience
• Minimum five (5) years' experience in the media industry including but not limited to social, digital, out-of-home, connected TV, and broadcast.
• Bachelor's degree in Marketing, Communications, Journalism, Radio/TV, or related discipline preferred.

Additional Requirements
• Prolonged periods sitting at a desk and working at a computer.
• Regularly stand, walk, sit, reach with hands and arms, and talk or hear.
• Occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
• Regularly lift and/or move up to 10 pounds.
• Vision abilities include close vision, distance vision, color vision, and ability to adjust focus.
• Weekends, holidays, and varied hours req.
• Must have, or be willing to obtain, a valid AZ driver's license and provide MVR & insurability.
• An exceptionally creative thinker and communicator with an inquisitive mind that is comfortable and passionate about the intersection of strategy, media, marketing, consumer insights and creative.

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company's success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.

Click here to learn more about the diverse communities of people behind our brands.

View more detail about FOX Benefits.

Jobcode: Reference SBJ-gx0qvq-44-213-60-33-42 in your application.