Full Time Job

Manager, Brand Marketing

Fox Sports

Los Angeles, CA 06-02-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
JOB DESCRIPTION

FOX Sports is looking for an experienced and versatile Manager of Brand Marketing, who will work closely with the senior marketing team to develop and execute multi-platform marketing campaigns to drive brand awareness and tune-in for FOX Sports brands, sports properties, and shows. As the Manager of Brand Marketing, you have a focus on developing and executing marketing campaigns, with a focus on day-to-day marketing details, as well as long-term strategy, thriving with tight deadlines and changing needs. This includes programming launches and sustaining efforts, promotional partnerships, experiential marketing, and special events. You will also serve a key role as a project manager and conduit within the overall FOX Sports Marketing group and other FOX Sports departments on efforts including but not limited to cross-functional brand campaign planning and management, league/partner relations and activation. Working knowledge of NFL, WWE, MLB, and/or NASCAR current events is preferred.

A SNAPSHOT OF YOUR RESPONSIBILITIES
• Support development and execution of multi-platform marketing solutions and brand strategies for FOX Sports brands/properties and studio shows
• Manage relationships and processes with key internal departments (on-air creative, programming, digital/social, PR, sales, research, cable distribution, affiliate stations, FOX Deportes) for long-range planning and day-to-day operations
• Oversee production and trafficking of marketing deliverables for all network marketing efforts principally tied to league property partners and media investments in television, radio, online, digital, outdoor, and print
• Establish positioning, identify target audiences, and develop marketing plans with specific intentions across different channels and segments
• Spearhead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Evaluate customer insights, consumer trends, market data, and marketing best practices to build successful strategies
• Create, maintain, and conduct reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and assessment, and optimize accordingly
• Create ideas that can be used across various platforms to support campaigns
• Evaluate research data to help guide marketing strategy

WHAT YOU WILL NEED
• 3+ years of experience in network television marketing and/or sports marketing, consumer promotions, event marketing, and promotions
• Ability to manage and grow internal and external cross-functional relationships and partnerships
• An understanding of digital/social space and utilizing it for marketing promotion
• Ability to be a strategic thinker and thrive in a team environment
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and judgement skills
• Metrics-focused marketing mind with an eye for creativity
• Execute tasks with professionalism and business experience
• Excellent verbal and written communication skills, including presentation and negotiation skills
• Outstanding organizational and project management skills

NICE TO HAVE, BUT NOT A DEAL BREAKER
• Bachelor's degree

Jobcode: Reference SBJ-rb7kmy-34-236-187-155-42 in your application.

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Company Profile
Fox Sports

FOX Sports is the umbrella entity representing FOX Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes.