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Contract Job

Director, Brand Marketing

Fox News

New York, NY 05-01-2024
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  • Paid
  • Contract
  • Senior (5-10 years) Experience
Job Description
JOB DESCRIPTION

We have a great opportunity for a Freelance Director, Brand Marketing!!! In this role, the Freelance Director, Brand Marketing has strategic marketing experience, leadership, creativity, and communications expertise, with a strong reputation for successfully leading and developing trade-facing go-to-market messaging, brand positioning, and flawlessly executing client experiences that drive demand in the marketplace to drive revenue generation for FOX News Media's portfolio of cross-platform properties and products.

A SNAPSHOT OF YOUR RESPONSIBILITIES
• Works with key points of contact on communicating with internal stakeholders across the organization (Research, Events, Production, Sales, Design and more)
• Oversees and ensures internal process implementation, tracking documents, and managing the team's day-to-day workflow
• Leads brainstorm meetings and crafts best-in-class brand narratives, positioning, and sales materials with minimal oversight, leveraging marketplace insights and research to deliver on key messaging strategies
• Crafts larger-scale strategic marketing collateral and positioning decks for new products and platforms including ongoing content development and maintenance of FOX News Media's Ad Sales trade site and corresponding social amplification strategy
• Serves as main point of contact for research requests for brand positioning materials, collateral, and incoming RFPs – analyzing quantitative data and audience insights to craft compelling stories and create key narratives
• Directs high-touch client experience throughout the planning, on-the-ground execution, and communication with internal stakeholders, cross-functional teams, and clients
• Oversees end-to-end process for digital and print collateral for eblasts and client mailers, client contact lists, and associated databases
• Aligns closely with the senior leads in the department in communicating and implementing priorities
• Ability to manage multiple projects at once

WHAT YOU WILL NEED
• Minimum 7+ years of experience at an agency, media company, or sales organization where the individual was responsible for presentation, positioning, creative and promotion development
• Experience in television, digital, new media, events, and project management with an interest in politics, business, and News marketing
• In-depth understanding of digital research and ability to determine how best to apply sales and industry research into sales RFP responses and marketing materials to best complement the greater story being told for the digital sales organization
• Knowledge of relevant linear and digital syndicated and custom research tools i.e., Comscore, MRI Simmons, etc., and their application to the sales process; ability to effectively synthesize data, glean insights, and organize information to create a strong sales story/distinct positioning
• Deep understanding of the Digital and Digital TV ecosystem and experience with Branded Content, Programmatic, Streaming, OTT/CTV strategies
• Excellent oral, written, proofreading, and presentation skills; excellent comprehension and ability to communicate clearly, concisely, and effectively
• Strong understanding of media ad sales process, marketing strategy, media buying and planning functions, digital platforms, and ad formats; familiarity with Celebrity News Editorial, Talent, and Media Relations processes a plus
• Thorough knowledge and proven experience working with Microsoft Office (Word, Excel and PowerPoint, etc.)

#LI-DNI

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company's success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.

Click here to learn more about the diverse communities of people behind our brands.

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is: $50.97-64.67 per hour. We provide Freelancers medical/dental/vision insurance and 401k after they meet eligibility criteria and any State required time-off, in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

Jobcode: Reference SBJ-r1km5x-3-235-20-185-42 in your application.

Salary Details
Salary Range: $50.97 to $64.67 Per Hour ($ USD)
Company Profile
Fox News

Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.