Social Media Specialist, Rachel Kay Public Relations

Job Description

Social Media Specialist

Rachel Kay Public Relations (RKPR), a FINN Partners company, is looking for a passionate, analytical, and ambitious Social Media Specialist to manage digital efforts for our national CPG clients. We are located in New York, NY. Strong preference is for candidates who live in the New York City metro area.

RKPR specializes in public relations, influencer relations and social/digital campaigns for leading consumer brands. We have an exciting roster of premier national clients in the food & beverage, health & wellness, home, and lifestyle spaces. RKPR and FINN Partners highly value kindness, collaboration, diversity and inclusion, and dedication to our clients and our employees. We enjoy our jobs, and bring our creativity, humor, and positive energy to work. We're an award-winning, strategic, high-growth agency seeking a Social Media Specialist with the hunger, hustle, and enthusiasm to drive successful influencer campaigns, social advertising campaigns and more. If this sounds like you, please apply today!

Responsibilities:
• Development and management of social media content strategies for client's social media channels.
• Implementation of monthly content calendars – including scheduling, posting and reporting.
• Paid social campaign management for assigned accounts including fan acquisition, engagement and conversion campaigns.
• Daily community management – monitoring conversations, discussions, trends and mentions across clients' social communities.
• Sourcing user generated content, gaining and documenting permissions for clients to repurpose.
• Influencer program management, including influencer identification and outreach, partnership management and social and influencer integration.

Qualifications:
• Has 1-2 years of prior social media agency-based experience working with national brands.
• Possesses excellent strategic thinking, communication skills, and the ability to understand social media metrics, and strategic campaign generation.
• Is a terrific multitasker who pivots in order to optimize social effort success
• Has knowledge of various social platforms including Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, TikTok and Snapchat.
• Is experienced in developing social media strategy, driving customer service engagement, managing reputation, engaging brand fans, expanding consumer loyalty, and amplifying brands.
• Pays strong attention to detail.
• Is comfortable learning and using social media management and content development tools such as Sprout Social and Canva.
• Planning, organization, and communication are some of your sharpest skills.
• Has excellent time management skills with a proven ability to meet deadlines.
• Prioritizes tasks and delegates tasks appropriate.
• Understands how influencer marketing and social media can work together to grow a brand's presence online.

Anticipated Salary: $58,600 - $62,000 salaried role. Commensurate with experience and depending upon workplace.

#LI-KM1 New York, NY #LI-Hybrid

To Apply:

Please upload your resume and cover letter, as well as indicate your desired salary in $US Dollars. While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.

About Rachel Kay Public Relations:

RKPR is a fun, smart, and collaborative bi-coastal team focused on executing targeted, results-oriented campaigns for our clients. We embrace creativity, out-of-the-box thinking and a passion for integrated marketing. We believe a balance between work and outside activities keeps us eager and excited about our programs, and we utilize a hybrid in office/WFH arrangement. You can learn more about RKPR at www.rachelakaypr.com.

About Finn Partners:

Finn Partners was launched in 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Practice areas include arts, consumer lifestyle & sports, corporate social responsibility, education, health, manufacturing, technology, travel, and public affairs.

We are entrepreneurial-minded, global, and focused on integrated programs that bring to life the world-changing technologies, products, and services of our client partners.
Our company culture celebrates delighting our clients with innovative and creative campaigns and programs, and we provide opportunities for our employees to conduct career-meaningful work in a creative, fast-paced, collaborative, and fun environment. As our CEO Peter Finn says: ''We work hard and play nice''.

Headquartered in New York City, the agency has 1,300+ employees, with offices in cities around the world: Atlanta, Boston, Chicago, Denver, Detroit, Dublin, Hong Kong, Honolulu, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Tamuning (Guam), Vancouver (Wash.) and Washington DC

Jobcode: Reference SBJ-d2vzb2-216-73-216-221-42 in your application.