Account Executive - Maverick Travel Public Relations
Finn Partners
New York, NY
Our paid media team is seeking a motivated Media Supervisor, PPC to join our agency to support the management of our clients' Search Engine Marketing (SEM) campaigns. Mastery of Google Ads and Analytics is a requirement. Experience with other digital channels, whether Paid Social, Programmatic, Direct/Publisher, Native, is a definite plus but not essential.
Main Duties and Responsibilities:
• Responsible for providing innovative media recommendations
• Lead and fully manage paid media accounts, particularly PPC programs
• Develop media strategy by understanding clients' objectives and working with internal teams
• Own campaign strategy and structure, including keyword development, audience targeting, campaign build, bid strategy, set-up, and execution
• Day to day management and continuous optimizations on the account, campaign, and ad group levels
• Daily pacing and budget tracking
• Biweekly and monthly performance tracking and reporting
• Direct client communications (meetings and conference calls)
• Competitive review and analysis
• Mentoring junior team members
Education and Experience:
• Bachelor's degree
• 4-6 years advertising or media agency experience, with a minimum of 3 years managing Google Ads
• Current Google Ads certification
Knowledge & Skill Requirements:
• G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
• Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
• Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Excellent problem solving skills
• Solid project management and organizational skills
• High level of accuracy and attention to detail
• Ability to multitask, prioritize, and perform under tight deadlines
Jobcode: Reference SBJ-gp4em4-3-133-108-241-42 in your application.
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Specialty areas include technology, consumer, education, travel & lifestyle, CSR, arts, health, and public and corporate affairs.