Job Description
Media Planner (2-3 years of experience)
Location: Chicago, IL or Detroit, MI
We're looking for someone to join our growing team who will work with our local and national paid media team members to support execution and measurement for all media efforts. He/she will own their plans, reports, and recommendations - seeing campaigns from start to finish, and will continue to hone their media planning and buying skills.
We've had a lot of growth since our founding in 2011, we've won many exciting brands, but we're still entrepreneurial at heart -- every team member plays to the team and culture. We pride ourselves in our multi-specialty, crossover teams who bring diverse perspectives to clients. Our clients range from super innovative start-ups/challenger brands to Fortune 500 clients looking to continually grow in their market.
Responsibilities:
• Participate in development of integrated media plans and strategies
• End-to-end management of media campaigns
• Manage billing for all media accounts, alongside Accounting counterparts
• Implement and monitor tracking of KPIs and overall ROI, including all ad operation functions (tagging, analytics, ad serving, etc.)
• Execute a wide variety of online media (including display, video, paid social, paid search, digital audio, content marketing, email marketing, native, etc.) and/or offline media (print, TV, radio, OOH, OTT, podcasts)
• Account Support as needed, including meeting preparation and coordination, presentation builds, POVs, creative spec collections, etc.
• Prepare and manage client authorizations and insertion orders
• Construct and deliver detailed reports on a monthly basis, as well as manage ongoing optimizations
• Presentation of key media deliverables to internal and client teams
• Maintain status reports and/or department documents
• Foster partnerships with vendors and other 3rd parties
• Stay up-to-date with media trends and best practices
• Learn the latest media platforms/tools
Experience & Skills:
• G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
• Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
• Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Solid project management and organizational skills
• High level of accuracy and attention to detail
• Ability to multitask, prioritize, and perform under tight deadlines
• 1-3 years advertising or media agency experience ideal
Jobcode: Reference SBJ-gm53xv-3-21-231-245-42 in your application.