Media Planner

Job Description

The Media Planner will be working with the local and national paid media team members, supporting execution and measurement for all media efforts. He/she will own their plans, reports, and recommendations - seeing campaigns from start to finish, and will continue to hone their media planning and buying skills.

Main Duties and Responsibilities:
• Participate in development of integrated media plans and strategies
• Construct and deliver detailed reports on a weekly or monthly basis
• Manage data and reporting automation
• Manage pacing, ongoing optimizations, and strategic recommendations
• Manage billing for media accounts, alongside Accounting counterparts
• Implement and monitor tracking of KPIs and overall ROI, including all ad operation functions (tagging, analytics, ad serving, etc)
• Execute a wide variety of online media (including display, video, paid social, paid search, digital audio, content marketing, email marketing, native, etc) and/or offline media (print, TV, radio, OOH, OTT, podcasts)
• Account Support as needed, including meeting preparation and coordination, presentation builds, POVs, creative spec collections, etc
• Prepare and manage client authorizations and insertion orders
• Presentation of key media deliverables to internal and client teams
• Maintain status reports and/or department documents
• Foster partnerships with vendors and other 3rd parties
• Stay up-to-date with media trends and best practices
• Learn the latest media platforms/tools

Education and Experience:
• Bachelor's degree
• 1-3 years advertising or media agency experience

Knowledge & Skill Requirements:
• G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
• Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
• Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Solid project management and organizational skills
• High level of accuracy and attention to detail
• Ability to multitask, prioritize, and perform under tight deadlines

Jobcode: Reference SBJ-g39qoq-18-119-160-154-42 in your application.