Full Time Job

Media Planner

Finn Partners

Boston, MA 03-11-2021
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
The Media Planner will be working with the local and national paid media team members, supporting execution and measurement for all media efforts. He/she will own their plans, reports, and recommendations - seeing campaigns from start to finish, and will continue to hone their media planning and buying skills.

Main Duties and Responsibilities:
• Participate in development of integrated media plans and strategies
• Construct and deliver detailed reports on a weekly or monthly basis
• Manage data and reporting automation
• Manage pacing, ongoing optimizations, and strategic recommendations
• Manage billing for media accounts, alongside Accounting counterparts
• Implement and monitor tracking of KPIs and overall ROI, including all ad operation functions (tagging, analytics, ad serving, etc)
• Execute a wide variety of online media (including display, video, paid social, paid search, digital audio, content marketing, email marketing, native, etc) and/or offline media (print, TV, radio, OOH, OTT, podcasts)
• Account Support as needed, including meeting preparation and coordination, presentation builds, POVs, creative spec collections, etc
• Prepare and manage client authorizations and insertion orders
• Presentation of key media deliverables to internal and client teams
• Maintain status reports and/or department documents
• Foster partnerships with vendors and other 3rd parties
• Stay up-to-date with media trends and best practices
• Learn the latest media platforms/tools

Education and Experience:
• Bachelor's degree
• 1-3 years advertising or media agency experience

Knowledge & Skill Requirements:
• G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
• Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
• Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Solid project management and organizational skills
• High level of accuracy and attention to detail
• Ability to multitask, prioritize, and perform under tight deadlines
Company Profile
Finn Partners

Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Specialty areas include technology, consumer, education, travel & lifestyle, CSR, arts, health, and public and corporate affairs.