Full Time Job

Media Director, Omnichannel

Finn Partners

Washington, DC 04-26-2022
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Finn Partners is seeking a Media Director, Omnichannel. The Media Director, Omnichannel oversees multiple paid media accounts, provides strategic leadership, and understands all aspects of their client's business. They are responsible for developing and executing omnichannel media plans for both B2B and B2C clients, including account-based management (ABM) initiatives, electronic health records (EHR) programs, and other digital and traditional media initiatives. This person will prioritize the objectives, strategies, and goals communicated by Account Management teams and clients.

Main Duties and Responsibilities:
• Lead paid media program, focusing on ABM and EHR initiatives for FINN's healthcare clients, including spearheading the process and executing the program
• Collaborate with clients and partners to identify target accounts by platforms, business rules and set-up, and other pertinent ABM/EHR information (keywords, titles, etc)
• Direct, lead, and create planning objectives and strategies that align with the client's marketing objectives
• Interpret research and provide insight that effectively translates brand marketing objectives into succinct media strategies
• Actively provide and discuss industry information on media, markets, and related dynamics
• Direct the development of client presentations and other important communication, making sure that it is clear, compelling, and persuasive
• Build and maintain client trust at all levels, including senior clients
• Oversee more junior team members to ensure consistent and high-quality deliverables
• Ensure all deliverables are aligned with media strategy and overall SOW
• Foster a performance-first culture that rallies around delivering client results
• Assist in new business idea creations, scoping, presentation development, etc
• Be a leader that clients look to for strategy and the team looks to for guidance

Education and Experience:
• Bachelor's degree
• 8-15 years of media planning experience with high-level clients in Healthcare and B2B
• Knowledge & Skill Requirements
• Experience across various media channels and Healthcare industry
• Strong leadership skills with proven ability to manage and grow a team
• Knowledge of media tools, research providers, and ABM/EHR partners
• Strong negotiation skills, the ability to multitask, communicate effectively and persuasively, and think strategically
• Ability to deliver sound strategy that aligns directly to client business goals
• Experience overseeing the full suite of media channels into a single mix
• Excellent presentation skills
• Resourceful, with proven problem-solving skills
• Ability to upsell new solutions to clients which are truly right for their business
• Proven ability to think strategically and to teach others to think strategically
• Ability to rally team members around a new solution
• Believer in the importance of the role of data & analytics in decision making

Jobcode: Reference SBJ-d5j1j7-18-232-52-135-42 in your application.

Company Profile
Finn Partners

Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Specialty areas include technology, consumer, education, travel & lifestyle, CSR, arts, health, and public and corporate affairs.