Account Manager, Consumer & Lifestyle

Job Description

The Role
We are looking for a public relations professional who loves both fashion and football. You will be culturally curious and genuinely passionate about fashion, sport and the brands that surround it.

As Account Manager, you will be an active day-to-day lead across a portfolio of dynamic consumer accounts primarily men's fashion and the sports betting and entertainment sector, as well as retail and lifestyle. You will manage client relationships with confidence, oversee social media programmes, and work closely with senior team members to develop and deliver creative campaigns that earn coverage, build audiences and drive results.

Reporting to Account Supervisors and Vice Presidents, you will be joining a team in an exciting period of growth, with real scope to develop your skills across new sectors and take on increasing responsibility as the practice expands.

The Account Manager will work primarily across three areas:
• A men's lifestyle and fashion e-commerce brand, supporting consumer PR, influencer activity and editorial media relations for a brand with a loyal and growing UK audience
• Two leading UK sports betting brands , where the role requires strong knowledge of football and wider sports culture, and the ability to develop reactive, culturally relevant content and PR at pace.

Primary Responsibilities
• Develop and cultivate relationship with the client and external audiences.
• Oversee day-to-day client projects and/or events to ensure the quality of work meets client's objective and does so in a manner that provides value.
• Assist in the management of account administration duties such as billing and financial reporting.
• Recommend and implement initiatives that improve the public's perception of the client.
• Oversee all aspects of major events for client.
• Handle special media inquiries.
• Review materials (e.g., pitch letters, news releases, backgrounders, fact sheets, bios, newsletters) prepared by Senior Account Executives, Account Executives or Assistant Account Executives.
• Develop tailored staff development plans for junior staff working under their supervision
• Develop materials on complex issues (e.g., Q&As, speeches, collateral materials).
• Develop, pitch and place positive stories by and about the client in appropriate business, trade and consumer media.
• Cultivate positive client presence in all media through releases, contact and responsiveness to inquiries/requests.
• Maintain clear and consistent communications between the client and account team consistently providing strategic advice and counsel.
• Partner with client and other communications firms (i.e., ad agencies) to develop and complete communications plan.
• Research, assist and present new business proposals.
• Develop original research, surveys, and market studies for existing and new business proposals.
• Develop complete communications plans for clients.

Skills Required
• Excellent consumer and brand knowledge
• Enthusiasm and a desire to be involved in award winning PR campaigns
• A nose for a great story
• Strong writing skills for varied audiences
• Ability to work in a fast-paced environment
• A passion for media
• Existing media and trade contacts in relevant fields
• Excellent writing and presentation skills
• Good attention to detail, organisation and confidence are all a must
• Resourceful and innovative
• Development minded, helping to coach and develop junior members of the team
• Team player
• IT whizz
• Strong commercial acumen

Recommended Background
• Extensive professional experience with a minimum of 3 years of agency/PR experience.
• Technical expertise in field.
• Broad understanding or public relations.
• Broad understanding of industry practice and client.
• In-depth knowledge of media relations from key trade publications to national outlets.
• University degree.

Compensation & Benefits
• £36,000+ commensurate with experience.
• FINN Partners offers a suite of employee benefits including generous time off, wellness and professional development programmes, and above-average employer pension contributions, medical & dental insurance and life assurance, to name just a few.

Equality, Diversity & Inclusion Statement
We are committed to fostering an inclusive workplace where everyone feels valued and respected. We welcome applications from all suitably qualified candidates, regardless of age, disability, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion, or belief.

To Apply
Please upload your CV and cover letter, as well as indicate your desired salary in GBP. While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.

Jobcode: Reference SBJ-k2w3q4-216-73-216-213-42 in your application.