Marketing Coordinator

Job Description

Company: Festival Republic

Department: Marketing

Location: Farringdon, London

Working Hours: Permanent, f ull-time Mon – Fri 10am – 6pm . You will work onsite at Download Festival and might be required to work onsite at
other festivals across the summer months

Role Description

We are looking for a Marketing Coordinator to work as a core member of the Marketing team at Festival Republic, working across all of
our industry-leading festivals and events including Download, Reading, Leeds, Latitude, Wireless, Wilderness, The Great Escape and more.

You will be responsible for email marketing and CRM activity; this is an integral role to multiple departments , and you will work across all festivals and live events with the Marketing team and also work closely with the Partnerships team and the Talent Bookers teams.

Reporting to the Digital Strategy Manager, you will work together
on paid advertising campaigns , media partnerships and
overall data strategy; you will manage and analyse data that helps us understand our audiences and play s a key role in the marketing strategy for each festival.

Who you are

Competencies / Skills / Knowledge / Experience / Behaviours

Required skills and experience:
• E xperience using ESPs, especially Mailchimp (our current ESP) and CRM platforms
• Excellent experience in email strategy including content planning, audience targeting, reporting and best practices
• Marketing experience in a similar environment is preferable
• Understanding of data segmentation and marketing automation flows
• Confident in analysing data in order in provide insights that aid each team in reaching our KPIs
• Strong understanding of email compliance and privacy legislation, including GDPR
• An understanding of HTML coding for email

Desirable skills:
• U nderstanding of digital platforms (Facebook, Instagram, Twitter, YouTube, Google, etc) and paid media advertising
• Experience with Google Analytics
• Experience with Salesforce

Behaviours :
• Enthusiasm for festivals and live events; previous experience in this industry or a ticketing environment is a bonus
• An analytical and proactive mindset, with the ability to work under own initiative and thrive in a past faced environment
• A true team player who works well under pressure and tight deadlines
• Confident in multi-tasking and prioritising effectively

What the role includes
• Work closely with each Marketing team and contribute to the overall campaign for each event
• Plan, build and execute email marketing campaigns for all festivals
• Ensure content across newsletter campaigns adheres to GDPR compliance, the specific festival tone of voice and design, and reflects the values of the brand
• Project manage initiatives including loyalty schemes, new subscriber growth campaigns and surveys
• Liaise with Partnerships teams to fulfil partner requirements within newsletter marketing
• Liaise with the Talent Bookers of each event, including delivering initiatives that influence future bookings
• Develop strategies to increase community engagement and retention, and identify areas of opportunity
• Assist with paid media strategy and media partnerships
• Define and deliver CRM strategy across all channels as part of each festivals' marketing campaigns
• Facilitate weekly and monthly email reporting as well as quarterly and yearly reports based on sales and achieving set goals and KPIs
• Website administration including the functionality and optimisation of sign-up boxes to drive mailing list sign ups
• Assist with data management, analysing data and reporting; identifying valuable insights to inform overall marketing strategy

#FestivalRepublic #LI-SL1

The Company

Festival Republic is part of Live Nation Entertainment which is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

Jobcode: Reference SBJ-gxqkjz-18-224-149-242-42 in your application.