Full Time Job

Sr. Manager, Marketing

ESPN+

San Francisco, CA 11-09-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Disney Streaming is looking for a Senior Manager, Marketing to oversee the marketing efforts for live and original content streaming on ESPN+. The ideal candidate has experience managing all aspects of a marketing campaign, including strategy, media, and creative, and has experience leading a team of junior talent. S/he is highly analytical, creative, and solution oriented worker with an in-depth understanding of promotional messaging and acquisition experience across on-channel and off-channel platforms.

Responsibilities:
• Oversee day-to-day marketing responsibilities for multiple sport verticals streaming on ESPN+ (eg. College Sports, Soccer, Original Content)
• Manage team of highly skilled marketers, ensuring all aspects of marketing campaigns are executed in timely and efficient manner, while overseeing growth and development of junior talent
• Work closely with media teams to optimize acquisition efforts towards best performing platforms and channels
• Oversee acquisition creative across sports, ensuring that all ESPN+ sports marketing efforts are built on actionable consumer insights
• Continue to push ESPN+ marketing efforts forward, identifying new tactics to drive growth for the platform
• Define KPIs to measure campaign success and forecast performance to inform accurate planning

Basic Qualifications:
• 7+ years experience in a marketing or account management role, preferably related to sports
• Passion for building holistic marketing strategies that come to life across media, creative, and lifecycle touchpoints
• Sports fan with a deep understanding and love for the game
• Extensive understanding of media strategy, customer segmentation, and audience targeting
• Multi-channel marketing experience with a thorough understanding of developing marketing plans to drive consumer action
• Demonstrated record of collaboration across complex, cross-functional teams (both internal and external)
• Experience leading multi-faceted teams and mentoring junior talent

Preferred Qualifications:
• Experience working in DTC space
• Previous experience working in Sports Marketing
• Multi-cultural marketing background

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-gkwyok-52-205-167-104-42 in your application.

Company Profile
ESPN+

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.