Full Time Job

Marketing Associate


New York, NY 07-15-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Disney Streaming is looking for a Marketing Associate to help lead promotional efforts for the ESPN+ professional sports offering. This person will serve as the primary point of contact for all pro-sport initiatives, managing a broad portfolio that includes NFL, NHL, PGA Tour, Cricket, MLB, Tennis, and more. Specific responsibilities will include development of sport-specific marketing campaigns, managing overall positioning, oversee creative development process, and serve as internal resource for all Disney Streaming business units.

• Lead all ESPN+ marketing efforts for dedicated pro-sports leagues
• Oversee league specific marketing campaigns, working closely with internal teams on TV, paid media, lifecycle, and affiliate plans
• Monitor campaign performance and provide reporting/optimization recommendations to senior leadership team
• Work directly with creative department to develop unique positioning/ messaging for each league partner. Facilitate delivery of assets and manage approval process for all marketing material
• Work with leagues and teams to identify ways to highlight ESPN+ on partner channels
• Effectively communicate with multiple internal and external stakeholders to bring cohesive marketing plan to life
• Serve as trusted resource for all internal teams to leverage. Follow and raise awareness of all key storylines and happenings within pro sports
• Continually identify new and creative ways for ESPN+ content to be promoted

• 3+ years' experience in a marketing or account management role (not including internships), preferably related to sports
• Passionate sports fan with a deep understanding and love for the game
• Proven track record of successfully leading all aspects of projects, from ideation to execution
• Creative, flexible, and innovative team player with strong organizational and problem-solving skills
• Understanding of how to leverage multiple marketing channels to reach consumers (Digital, TV, OOH, etc.) and how they work together in marketing mix
• Excellent written and verbal communication skills

Preferred Qualifications
• Experience working in sports or with professional athletes
• Experience managing Creative and Media teams, both internal and external agencies

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category: 'Marketing-and-Digital-Media',

location: 'New York, New York, United States',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-rvp5qm-34-236-192-4-42 in your application.

Company Profile

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.