Full Time Job

Manager, Fan Engagement

ESPN+

Bristol, CT 06-14-2022
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Manager, ESPN+ Fan Engagement will work across DMED and ESPN teams to support the development and execution of strategies that drive fan engagement across ESPN+ content and reduce churn.

Responsibilities:
• Support the Senior Managers to develop insights from data, analytics with the Analytics team to drive
• programs, concepts that maximize engagement of ESPN+ subscribers
• Collaborate with all relevant groups at DMED and at ESPN including product, editorial, programming, production, analytics and Performance marketing to drive engagement
• Track and manage follow ups for all retention/churn programs and efforts, including working closely with Data Analytics on results and insights, ensuring refinement and performance evaluation
• Support implementation of product, content and marketing engagement programs across the appropriate group(s)
• Develop an understanding of ESPN+ content and tools that drive effectiveness and engagement
• Work closely with both DMED Analytics and ESPN Research teams as well as product and technology to ensure we have tooled ESPN Digital Products to maximize data, feedback and measurement of efforts to drive engagement

Basic Qualifications:
• 5+ years of relevant work experience
• Keen understanding of ESPN Digital Products and fan behavior
• Outstanding analytical skills
• Ability to understand key consumer data
• Strong strategic thinker
• Ability to execute and follow up
• Excellent communicator
• In depth sports background
• Willingness to roll up your sleeves and get involved.

Preferred Qualifications:
• Understanding of key sports on ESPN Platforms
• Experience with ESPN Digital products in a business setting
• Ability to work well with others influence colleagues

Required Education
• BA Required

Preferred Education
• Advanced degree in business, data or another relevant field is preferred.

Disney Streaming Services is an equal opportunity employer – Female/Minority/Veteran/Disability. Our goal is to create an inclusive workplace for all.

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category: 'Marketing-and-Digital-Media',

location: 'Bristol, Connecticut, United States',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-gxqjoq-44-201-96-43-42 in your application.

Company Profile
ESPN+

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.