Full Time Job

Content Marketing Writer

Entravision Communications Corporation

Los Angeles, CA 07-15-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Entravision (EVC) is a diversified global media, marketing, and technology company that reaches and engages Latino consumers in the US and other markets including Mexico, Latin America, and Spain. Entravision's portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision is seeking a Content Marketing Writer to join our US-based digital team.

Job Summary

Reporting directly to the EVP and General Manager of US Digital, the Content Marketing Writer will be an integral member who will lead the Local Digital team’s content marketing efforts for local clients and internal teams in markets across the country. This agile role requires a content marketing expert who is dynamic, able to multitask, and enjoys wearing many hats. From being a sharp writer to a whiz with analytics, being a pro email marketer, dabbling in graphic design, and managing a variety of products and projects at once, you can do it all! You have a deep understanding of the ways that creativity and data intersect, and can bring ideas to life with precise writing and a solid understanding of your target audience’s needs. The ideal candidate is someone who is curious, adaptable, and always looking for ways to take their work to the next level.

Responsibilities

•Managing Entravision Local Marketing Solutions website, including creating new posts, updating website copy, and keeping track of KPI’s via Google Analytics and Google Search Console.

•Managing and updating the US Digital department’s internal sales enablement website and developing helpful resources for sales managers, marketing consultants, account managers, etc.

•Creating and sending email marketing campaigns to local clients and internal teams using Salesforce’s Pardot email marketing automation platform. This also includes tracking performance metrics after each campaign and optimizing accordingly.

•Crafting compelling client case studies that highlight marketing campaign success across our 28 local markets nationwide.

•Sales collateral copywriting including promotional packages, client pitch decks, one-sheets, eBooks, social posts, and more.

•Occasional English and Spanish translations for clients on local market advertising campaigns.

•Owning internal team communications related to content updates and training for digital products.

•Social media copywriting for the Entravision Local Marketing Solutions LinkedIn showcase page.

•Writing weekly blog posts following SEO and social media best practices.

•Collaborating with digital sales managers, graphic designers, researchers, marketing teams, branded content teams, etc. on projects spanning several departments.

•Light-medium graphic design and video editing experience preferred for crafting promotional materials, pitch decks, website design, and more.

•Conducting online research to keep up with digital media, Hispanic marketing, and content marketing trends and best practices.

Requirements

•Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.

•2-3 years of relevant work experience in media and/or tech.

•Bilingual – English and Spanish.

•Strong writing and editing skills: You can write quickly, creatively, and strategically. Knowledge of SEO writing best practices is a must.

•Project management abilities: You know how to prioritize tasks and meet tight deadlines, while keeping track of others who are working on complex projects with you. Through it all, you’re an expert at delivering superb content for your intended reader.

•Keen attention to detail: Typos? Never heard of them! You triple check your work to make sure it’s the best it can be.

•Analytical expertise: You’re a writer who also understands the importance of data and analytics. You know that good writing can become great writing with the right tools.

•Strategic thinker: You understand the big picture when it comes to overall brand and marketing strategies, and you manage projects accordingly.

•Self-motivated: You know how to get the job done efficiently by asking the right questions to hit the ground running.

•Excellent communicator: You communicate clearly, succinctly, and in the right tone for your target reader -- whether they’re a client or a team member.

Position Type/Expected Hours of Work

This is aFull Time position. Actual hours and schedule may vary.

Supervisory Responsibility

Reports directly toEVP of US Digital

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.

Jobcode: Reference SBJ-rnb411-35-172-136-29-42 in your application.