Manager, YouTube

Job Description

eOne's Family Brands division is an exciting, fast growing team within the global Hasbro family that specialises in the development, production, distribution and brand management of kid's entertainment. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig; superhero hit PJ Masks; newly launched pre-school series Ricky Zoom; fashion brands My Little Pony, Equestria Girls and Jem; as well as action-adventure brands Transformers and Power Rangers.

Role summary:
Our award-winning Digital Team have grown several YouTube channels to be part of the top brands on YouTube globally. They are now growing and are looking for a YouTube Channel Manager to join this industry-leading, in-house team to take ownership of the day-to-day operations of some of the biggest brands such as Power Rangers, Nerf, G.I. Joe and Transformers in the world on YouTube. You will be responsible for growing viewership and revenue for these brands across the world. If you love working with outstanding kids' content and have a strong YouTube Channel Management skill set, we'd love to hear from you!

Key responsibilities:
• Launching, managing, and programming the official YouTube channels across multiple territories using best in class audience development strategies to grow our channels. Ensuring we are using new and existing tools offered by YouTube to grow channels (e.g. Live Streaming / Shorts / Premiere etc.).
• Creating exciting, high-quality video content for each brand.
• Keeping on top of the YouTube algorithm and regularly using YouTube analytics to understand and enhance content performance with an ability to react quickly to performance or platform changes.
• Creating world class SEO (metadata, tags) and Thumbnails, ensuring high CTR's across our channels.
• Keeping on top of the competitor landscape and constantly improve our channel management strategy.
• Implement brand strategy and keep Senior Manager and Director informed about roll out across the brand.
• Maintaining trackers with detailed information about but not limited to rollout for series and digital content, themes and tentpoles.
• Sharing insights and learnings with digital production team across owned and competitor content.
• Be curious and constantly look to evolve growth strategies across our YouTube channel.
• Shared responsibility with the Senior manager to deliver KPI's for Brand / content assigned.
• Creating exciting, aligned high-quality video content and images for brand assigned contributing to reach given KPIS.

Key Competencies:
• Experienced use of Adobe Photoshop / Adobe Premiere Pro
• Previous experience on YouTube
• Strong analytical skills
• ​A deep understanding of all YouTube features including: Analytics, Content ID, downloadable reports, and live-streaming.
• ​Extensive and direct experience managing YouTube channels and confidence with analysing YouTube performance.
• Ability to stay 'cool' when the pressure is on
• Highly proactive with the ability to balance several priorities and meet tight turnarounds
• Another language is preferred but not required

What you'll be a part of:
• Taking care: competitive health and dental coverage
• Investing in your future: local defined contribution pension plans
• Break time: reduced hours in summer
• Be inspired: regular film screenings, concerts, and opportunity to get involved in industry events
• Build a better world: transcend entertainment to our corporate social responsibility activities. Plan a social event. Promote healthy lifestyles. Go green. Give back.
• Grow: develop your career and shape your future

Jobcode: Reference SBJ-roe5m6-18-220-66-151-42 in your application.