Full Time Job

Entertainment Brand Marketing Manager, Pacific

Entertainment One

South Yarra, Australia 02-08-2021
 
  • Paid
  • Full Time
Job Description

Entertainment One Ltd. (eOne) specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne's Family Brands division is an exciting, fast growing team within the global Hasbro family that specialises in the development, production, distribution and brand management of kid's entertainment. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig; superhero hit PJ Masks; newly launched pre-school series Ricky Zoom; fashion brands My Little Pony and Jem; as well as action adventure brands Transformers: Rescue Bots and Power Rangers.

Role Summary:
Execute and deliver the brand marketing strategies for allocated brands within the eOne Hasbro entertainment portfolio. Working alongside the Director, this role will focus on ensuring the successful execution of integrated marketing campaigns that develop brand awareness, affinity, and engagement on a local level, safeguarding seamless story to shelf scheduling and amplifying promotions across channels and lines of business.

Key responsibilities:
• Implement and execute franchise led long-range plans through targeted content & brand marketing campaigns in conjunction & collaboration with Director and regional Commercial teams (Content Sales, Toy & Games, Consumer Products, Publishing, Location Based Entertainment, Promotions, Direct to Retail)
• Liaise and collaborate with Global Franchise and Creative services teams to leverage global plans and creative assets with localization for brand marketing purposes
• Support VP & Director in setting out annual plans and adapting global and regional brand strategies and assets to local territories
• Develop local synergy and holistic promotional timelines for eOne Hasbro entertainment brands ensuring that all media opportunities are maximized across channels and lines of business
• Offer marketing support to the Content Sales team, align on content roll-out plans and build strong relationships with distribution partners across linear and digital platforms (FTA, PTV, VOD, etc.) to drive content awareness / viewership / tune-in through thematic stunting, on-air brand campaigns, events, etc.
• Execute alongside Director, impactful consumer-facing PR moments that drive viewership and brand affinity – including episode premieres / content buzz / charity partnerships / cinema events / brand initiatives, milestones, and celebrations tied to content.
• Partner with Digital & Social Media teams to build online audiences (YouTube, Facebook, websites, newsletters), add marketing value to their plans and enhance brand marketing campaigns
• Maintain marketing campaign calendar and define project timelines from ideation to launch
• Plan and monitor the ongoing organic presence across all media, such as channels, studio marketing activities and other local promotional and marketing campaigns
• Manage local agencies (PR, Media, Digital, Events, Promotion etc.) and agents in the execution of campaigns and leverage owned, earned, and bought media channels to amplify campaign reach and results
• Be the point of contact for day-to-day marketing enquiries and approvals
• Support in the approval of relevant third-party marketing materials as directed and ensure that all materials adhere to the brand templates and standards as set out by the Global Franchise Brand Management Teams.
• Assist in the preparation of presentation decks.
• Assist with the budget process by raising PO's, invoice processing, and tracking, as directed by the team.

Key Competencies:
• Educated to degree level or equivalent
• Comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer media, leading consumer brands, or similar multinational company
• Strong experience managing brand marketing campaigns with execution experience across the marketing mix
• Experienced using social media and familiar with family-focused consumer media platforms
• Strong understanding of the media landscape across Australia and New Zealand
• Experience identifying research insights and presenting actionable recommendations
• Comprehensive experience pitching, converting and managing brand marketing partnerships
• Ability to influence internal and external cross-functional teams effectively
• Proven track record as a self-starter in a fast-paced and changing environment
• Strong analytical problem-solving skills.
• Demonstrated organizational, planning and analytical skills.
• Excellent written and verbal communication skills
• Creative mindset with the ability to leverage on data to develop strategies/decisions
• Analytical mindset, ability to apply data and insights to strategy to drive results

What you'll be a part of:
• Taking care: competitive health and dental coverage
• Investing in your future: local defined contribution pension plans
• Break time: free snacks and reduced hours in summer
• Be inspired: regular film screenings, concerts, and opportunity to get involved in industry events
• The office: modern facilities and in-house screening rooms
• Build a better world: transcend entertainment to our corporate social responsibility activities. Plan a social event. Promote healthy lifestyles. Go green. Give back.
• Grow: develop your career and shape your future

Location
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Company Profile
Entertainment One

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.