Digital Campaign Manager

Job Description

This is the ideal role for a high caliber marketing professional with significant success in digital campaign management who is looking to join a growing, fast paced digital business. As a Digital Campaign Manager, you will be responsible for overseeing the successful fulfillment of digital campaigns activities across a variety of platforms while keeping close oversight on campaign performance and optimization. This role will focus on development and fulfillment of digital marketing campaigns, which includes establishing KPIs, creative and engaging messaging, utilizing appropriate delivery channels and reporting. Individual will monitor and measure campaign effectiveness and make adjustments to optimize performance and goal conversion within digital marketing platforms focused on successful optimization to deliver effective lead generation in Paid Search, Social media, Email, OTT, and Audio.

Primary Responsibilities and Objectives
• Actively monitor campaign performance and effectively communicate results with recommended actions for optimization to sales or directly with clients.
• Oversee campaign fulfillment across channels and work closely with fulfillment teams to QA accuracy (e.g. SEM, SEO, OTT, Email, Social, Audio, etc.) which also includes: creative and copy continuity, A/B testing, monitoring conversion flows, and proactive campaign optimization to maximize conversion rates.
• Monitor, assess, report on campaign performance and provide strategic direction and guidance based on analysis of results in a timely manner.
• The ideal candidate has expertise in developing multi-channel campaign strategies that drive successful digital campaigns.
• Experience with using analytics to inform and scale successful marketing campaigns.
• Identifies and develops Key Performance Indicators (KPI) to define campaigns effectiveness, evaluate results, and adjust to changes quickly. Work with sales to understand business priorities and provide results and insights on campaign performance.
• The candidate must be a great collaborative team member who has a passion for building creative and high-performing campaigns! You will be an individual contributor all things digital.
• This individual will work closely with sales teams in Southern California region

Qualifications:
• Impactful team player with a positive attitude. We're looking for someone who is collaborative, upbeat, knows how to work in a fast pace environment, and optimistic with a proven ability to have impact and influence.
• Strategic approach as it relates to achieving marketing and business objectives for our clients.
• Professional demeanor; comfortable presenting to and interacting directly with clients
• Outstanding interpersonal, verbal, and written communication skills.
• Strong presentation and storytelling skills.
• Cross-functional collaborator with the ability to build deep relationships, influence sales teams to plan, and drive performance objectives.
• Hands-on, get-it-done attitude with excellent project management skills for complex, cross-functional marketing programs. Roll up your sleeves mentality.
• Highly organized ability to adapt to changing priorities, while overseeing many campaigns.
• Customer journey management and content development experience.
• Experience working closely with sales teams, and data analytics.
• Experience working with Google GA, GA4, Tag Manager, AdWords
• 5+ years of experience in various campaign management.
• Proven track record for executing and measuring successful integrated and digital marketing campaigns.
• Bachelor's degree required.

PHYSICAL REQUIREMENTS: While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. A valid driver's license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant's own vehicle, proof of insurance, is required.

NOTE: The statements herein are intended to describe the general nature and level of work performed by the employee, but are not a complete list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

EEO Statement:

Entercom is an Equal Opportunity and Affirmative Action Employer. Entercom affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Entercom, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.

Professionals

Jobcode: Reference SBJ-gm479x-3-17-5-68-42 in your application.