Shopping Writer, People

Job Description

Job Title
Shopping Writer, PEOPLE

About The Position | Major goals and objectives and location requirements

The Transaction team at Dotdash Meredith is looking for a full-time Shopping Writer for PEOPLE.com. They'll write about product launches, sales, celebrity trends, and personal reviews. They'll also help readers find what to buy at major sale events on long holiday weekends like Presidents Day, as well as on Black Friday, Cyber Monday, and Amazon Prime Day. Most importantly, they'll use affiliate links in these stories so that customers can purchase those products.

This role requires a mix of creativity and analytical thinking. The right candidate can write engaging, timely stories that incorporate search keywords, then parse performance data, like revenue and page views, to inform future content. This person will be an adaptable writer who can cover all of PEOPLE's shopping categories (fashion, beauty, home, travel, tech, lifestyle), often with clever pop culture angles.

This is a full-time position. Candidates must be based in the US, and they'll have the option to work out of a Dotdash Meredith office or remotely. This person will report into our Shopping Editor.

The day-to-day:
• Pitch and write multiple shopping stories per week from an editorial point of view.
• Review data on past performance to inform future stories.
• Reach out to high-quality experts to provide background information and quotes as needed.
• Help execute content plans around major holidays and sales events.
• Attend and participate in weekly team meetings.

The right candidate is:
• A strong writer with at least 2-3 years of experience with shopping content. A background in news writing is a plus.
• Familiar with SEO and affiliate linking best practices.
• Well-versed in a variety of shopping trends and product categories. Familiarity with current celebrity news is a plus.
• Familiar with the PEOPLE.com voice and audience.
• Comfortable with digital media tools such as proprietary CMSes, keyword research tools and Google Analytics.
• A college graduate with a bachelor's degree in journalism or a related field.

We expect Shopping Writers to apply these competencies to their role:
• Decision Quality: Make good and timely decisions that keep the needs of their vertical moving forward. This may happen in the absence of complete information but one may call upon analysis, experience, and judgment to make these decisions.
• Balance Stakeholders: Anticipate and understand the needs and expectations of your stakeholders by balancing all interests, considering all factors when making decisions, and act fairly despite conflicting demands.
• Business Insight: Keep up with current and possible future policies, practices, and trends within the organization, the competition, and the marketplace. Use this knowledge to guide actions.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives. Works cooperatively to achieve shared objectives, balances their own interests while being fair to others, partners with others to get work done, and credits others for their contributions/accomplishments.
• Action Oriented: Readily take action on new challenges, identify and seize new opportunities. Display a can-do attitude and step up to handle tough issues.

Part of the Transaction team spirit means embodying these core competencies:
• Manage Ambiguity: You can comfortably deal with change and can decide/act without the total picture. You remain calm and productive while dealing constructively with problems that do not have clear solutions or outcomes.
• Nimble Learning: You're eager to actively learn through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Self-Development: You want to seek new ways to grow and be challenged using both formal and informal development channels. You show a personal commitment to continuously improving, accepting stretch opportunities, and making the most of available development resources.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

65% Writing and researching

30% Analyzing data

5% Attending meetings

The Role's Minimum Qualifications and Job Requirements

Education:
• Bachelor's degree in journalism or a related field preferred

Experience:
• 2+ years of experience writing for a digital consumer brand, preferably writing shopping content.

Specific Knowledge, Skills, Certifications and Abilities:
• Is a product enthusiast who spends time shopping and obsessing over purchases.
• Understands the PEOPLE brand, its voice and perspective, and the consumer habits of its audience.
• Possesses a deep understanding of writing for an online audience, news judgment, affiliate links, SEO, and content management systems.
• Has strong communication, organizational, and project management skills, including proficiency in management tools like Google Suite and Airtable

% Travel Required (Approximate): 0%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: 64,350.00 - $73,000.00 Remote US: 60,000.00 - $70,000.00

Jobcode: Reference SBJ-o1w031-216-73-216-180-42 in your application.