Senior Manager, Measurement Innovation

Job Description

Job Title
Senior Manager, Measurement Innovation

The Senior Manager oversees the measurement, analysis, and optimization of advertising campaigns across various platforms. This position requires a blend of analytical expertise, strategic thinking, and effective communication skills to influence decision-making and achieve advertising objectives.

Key Responsibilities:

Campaign Measurement & Analysis:
• Oversee multiple research projects simultaneously from inception to completion.
• Develop measurement strategies and frameworks to evaluate advertising campaign performance.
• Implement tracking tools and methodologies to gather relevant data from multiple advertising channels.
• Conduct in-depth analysis of advertising metrics, including reach, engagement, conversion rates, ROI, and attribution models.

Insights Generation:
• Derive actionable insights from data analysis to enhance advertising strategies.
• Identify trends, patterns, and opportunities for optimization through data-driven approaches.
• Collaborate with cross-functional teams to translate insights into actionable recommendations.

Reporting and Visualization:
• Create comprehensive reports and dashboards to highlight campaign performance and insights.
• Present findings to stakeholders and senior management in a clear and compelling manner.
• Utilize visualization tools to communicate complex data effectively.
Optimization and Strategy Development:
• Collaborate with advertising teams to optimize campaigns based on insights and performance analysis.
• Provide strategic recommendations to improve targeting, messaging, and overall campaign effectiveness.
• Stay updated with industry trends and best practices to enhance measurement methodologies.

Client Communication and Presentation:
• Communicate effectively with clients to understand their objectives and expectations.
• Present insights and recommendations in a professional and persuasive manner.

Qualifications and Skills:
• Bachelor's degree in Marketing, Advertising, Business Analytics, or a related field.
• 5+ years of experience at a media, agency, brand or marketing agency that includes managing ad effectiveness research and insights for digital and traditional media
• 2+ Years Experience in Pharma or Health Marketing
• Ability to project manage multiple research projects and prioritize in time-sensitive environments.
• Strong analytical skills with the ability to translate complex data sets into actionable insights and effective sales presentations.
• Excellent communication and presentation skills to convey findings and recommendations effectively to both internal team and external clients is necessary.
• Fluent in MS Office tools (e.g., Excel, Powerpoint) as well as Google Suite (e.g., Sheets, Slides, etc.)
• Familiarity in analytics tools such as Google Analytics, Looker, etc.
• Familiarity with advertising platforms and ad-tech ecosystem is a plus.

Conclusion: The Senior Manager is a pivotal role responsible for leveraging data and analytics to optimize advertising strategies and drive business growth. This position requires a blend of analytical expertise, strategic thinking, and effective communication skills to influence decision-making and achieve advertising objectives.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $90,000 - $125,000

Jobcode: Reference SBJ-d8j4o6-3-12-120-25-42 in your application.