Senior Manager, Growth & Content Strategy

Job Description

Job Title
Senior Manager, Growth & Content Strategy

About The Position | Major goals and objectives and location requirements

As the Sr. Manager of Growth and Content Strategy for Dotdash Meredith, you will be a key member of our Growth Team reporting to the Sr. Director of Growth and Content Strategy. Tasked with reshaping the future of publishing, you will ideate and execute cutting-edge and holistic growth programs for our finance, home or travel brands (Investopedia, Southern Living, Better Homes and Garden, Travel and Leisure).

Hybrid 3x a week- (New York)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

The Growth Team at Dotdash Meredith is a dynamic group of SEO strategists, analysts, and content experts dedicated to driving audience growth across our portfolio of premium brands. We collaborate closely with editorial, product, and revenue teams to develop innovative strategies that expand our reach and enhance user engagement. As part of this team, you'll be at the forefront of content innovation, leveraging data-driven insights to shape the future of digital publishing. We strive to blend editorial excellence with strategic optimization, ensuring that our content not only reaches the right audiences but also delivers meaningful value.

About Your Contributions:
• Drive editorial strategy with a focus on news and trending content that aligns with finance, home or travel brands audience and business goals
• Identify and capitalize on search trends and timely topics to support both our newsroom and Google Discover initiatives
• Monitor search demand, competitive landscape, and emerging trends to identify growth opportunities for our content and product offerings
• Analyze revenue performance to inform content decisions that balance editorial integrity with business outcomes
• Design and execute SEO tests to refine and optimize editorial strategies
• Lead and refine SEO strategy, empowering editorial teams to make smarter daily execution decisions-including topic selection, content formatting, organization, and implementing user-first improvements backed by data
• Establish and maintain best practices for finance, home or travel content across all brands
• Collaborate cross-functionally with editorial, product, revenue, testing teams, and other stakeholders to ensure alignment in content strategy and performance goals

The Role's Minimum Qualifications and Job Requirements:

About you:
• 3-5 years of SEO experience, preferably in-house at a large publisher, or from an enterprise-level digital consulting agency
• Track record of delivering (and communicating about) business results from investments
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
• Exceptional Excel skills
• Strong Web-development fluency-must be able to write precise technical SEO requirements
• Familiarity with analytics tools (rank tracking, Google Analytics, Google Trends, GSC, Looker, Newzwhip, Newsdash)
• Strong communication and organizational skills
• Experience scaling copy and editorial operations in a high-growth environment

IV. Core Values | Attributes expected for job success.

Champion Accountability | Respect All | Expect Integrity | Act Now, Not Later | Make it Matter

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $105,000.00 - $125,000.00

Jobcode: Reference SBJ-36jn4q-18-97-14-90-42 in your application.