Senior Editor, Product Catalog

Job Description

Job Title
Senior Editor, Product Catalog

About The Position | Major goals and objectives and location requirements
Are you a highly analytical thinker and detail-oriented doer? Do you take pride in executing and shipping meaningful work? Do you daydream about home decor but also get excited by keyword research, image optimization and driving discoverability of products sold at retail? Join the team responsible for bringing Dotdash Meredith's portfolio of brands to life through real-world products and services, including the Better Homes & Gardens Collection at Walmart, The Southern Living Collection at Dillard's, and the Coastal Living Collection with Universal Furniture.
The Brand Partnerships & Licensing team is charged with growing the presence of our branded consumer products and services, partnering with retailers and manufacturers to drive consumer awareness, consideration and purchase. This Sr. Editor will be responsible for managing a critical facet of our Better Homes & Gardens Collection at Walmart: curating and publishing a best-in-class online experience for our products sold online. This role requires someone who is passionate about search-focused writing and editing, products, and shopping, and can lead the creation of performative product copy to drive online sales growth. The ideal candidate will excel at both the editorial and analytical aspects of the role.
Hybrid 3x a week- (Des Moines)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
80%
• Conduct keyword and competitive research to identify product-level attributes needed for individual product descriptions and feature bullets for new and existing products available as part of the Better Homes & Gardens Collection at Walmart
• Develop a plan for enhancing copy on existing products, working with leadership to prioritize, develop timelines, and project manage the publication of optimized content
• Use data and analytics to brainstorm and guide content decisions; track and use performance data to adjust editorial strategy and programming efforts
• Work with internal systems to generate search-optimized description copy, editing and fact-checking to ensure best-in-class results
• Collaborate closely with internal and external team members in business, photography and product development teams to compile vendor asset packages for each product being sold online
20%
• Attend recurring team meetings
• Provide status summaries of key projects to team leaders/members
• Communicate effectively throughout the organization on your goals and objectives
• Collaborate with Dotdash Meredith editorial teams to identify new opportunities for product coverage across the network
The Role's Minimum Qualifications and Job Requirements:
Education: Bachelor's degree in Journalism, English, Communications, Marketing, or related field
Experience: 4+ years SEO-writing and research experience, preferably for large publisher or retailer
Specific Knowledge, Skills, Certifications and Abilities:
Decision Quality: Make good and timely decisions that keep the needs of the business moving forward. This may happen in the absence of complete information but one may call upon analysis, experience, and judgement to make these decisions.
Collaborate: Build partnerships and work collaboratively with others to meet shared objectives. Balance own interests while being fair to others, partners with others to get work done, and credits others for their contributions/accomplishments.
Communicate Effectively: Deliver effective communications that convey a clear understanding of the unique needs of different audiences. Be an attentive listener, adapt to your audience, provide timely and helpful information, and encourage open expression of diverse ideas.
Resourcefulness: Secure and deploy resources effectively and efficiently. Apply resources to get things done, manage multiple activities, and get the most out of limited resources.
Business Insight: Keep up with current and possible future policies, practices, and trends within the organization, the competition, and the marketplace. Use this knowledge to guide actions.
Drives Results: Consistently achieving results, even under tough circumstances. Persist on accomplishing objectives despite any obstacles, pushing others and self to achieve results.
% Travel Required (Approximate): 10%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Jobcode: Reference SBJ-z33ny2-216-73-216-118-42 in your application.