Senior Director Product Marketing, D / Cipher

Job Description

Job Title
Senior Director Product Marketing, D/Cipher

Position Overview:

We are seeking an experienced and strategic Senior Product Marketer/Director of Product Marketing to lead the marketing efforts for our Intent Targeting solution D/Cipher. This pivotal role will drive the development and execution of marketing strategies to position our company as a thought leader in the Intent Targeting space, emphasizing the benefits of this cookieless alternative to traditional advertising methods. This role will partner closely with the VP of Data Products and Partnerships to bring new offerings to market via our relationships with DSPs, Retail Media Networks, and other partners.

Responsibilities:
• Develop and execute comprehensive marketing strategies to position our Intent Targeting solution as the premier choice for advertisers, agencies, and publishers seeking innovative targeting solutions in the absence of traditional tracking cookies.
• Partner closely with the communications department to craft compelling narratives and thought leadership content that highlights our company's expertise and leadership in the Intent-Targeting and cookieless advertising space, driving awareness and credibility among industry stakeholders.
• Lead the development of messaging and positioning for D/Cipher solutions, emphasizing its unique value proposition in delivering precise audience insights and driving meaningful engagement without reliance on cookies.
• Collaborate cross-functionally with product management, sales, and customer success teams to ensure alignment and effectiveness of marketing initiatives, leveraging customer insights and feedback to refine messaging and product positioning.
• Create high-impact marketing materials and collateral, including whitepapers, case studies, blog posts, and press releases, to educate and inspire prospects and customers about the benefits of Intent Targeting as a cookieless alternative.
• Plan and execute integrated marketing campaigns across multiple channels, leveraging digital advertising, email marketing, social media, events, and webinars to generate leads and drive awareness of our D/Cipher solutions.
• Conduct market research and competitive analysis to identify emerging trends and opportunities in the Intent-Targeting space, informing product development and marketing strategies to maintain our competitive edge.
• Utilize data and analytics to measure and analyze the performance of marketing programs and campaigns, optimizing results and driving continuous improvement in our go-to-market approach.

Qualifications:
• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, with a focus on B2B marketing in the digital advertising or technology industry.
• Proven track record of successfully launching and marketing products or solutions to senior-level executives and decision-makers.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing plans.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Creative thinker with a passion for innovation and problem-solving in a dynamic, fast-paced environment.
• Collaborative team player with the ability to build relationships and influence stakeholders at all levels of the organization.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $150,000 - $180,000

Jobcode: Reference SBJ-gqjk21-3-147-65-65-42 in your application.