Senior Analyst, Growth & Content Strategy

Job Description

Job Title
Senior Analyst, Growth & Content Strategy

The Role

Dotdash Meredith is looking for a data and analytics rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our beauty brands to grow intent-driven audiences across Dotdash Meredith's portfolio of 40+ brands, including InStyle, Better Homes & Gardens, PEOPLE, Byrdie, Verywell Health, and more.

As the Senior Analyst, you will report to the Associate Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools and cutting-edge resources. You'll be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. And you will collaborate daily with expert product engineers, SEO-savvy editorial teams, and best-in-class designers to build world-class content experiences and drive measurable results.

Responsibilities:
• Work with Growth managers and editorial leadership to maintain and improve our content libraries
• Partner with editorial teams to maintain and improve our content libraries through site audits, algorithm analysis, keyword research and trend tracking
• Study search demand to identify growth opportunities for our content and product
• Compile and present monthly recaps with insightful analysis to the individual brand teams and help provide actionable next steps
• Execute and ideate SEO tests to grow our knowledge of effective tactics
• Work with product management to create requirements to improve each site based on SEO research
• Synthesize KPIs and industry news to drive valuable changes across our company

Qualifications:
• 2-3 years of work experience in SEO, digital marketing or another quantitative and analytical discipline such as consulting, market research, finance, operations, etc.
• Strong Excel skills
• Demonstrated interest in the Web, technology, or online marketing (personal sites, app or web app projects, etc.)
• High attention to detail
• Strong communication skills
• Demonstrated project & time management skills
• Familiarity with SEO and keyword tools like Semrush, Ahrefs, Screaming Frog, Google Search Console, or similar tools is a plus familiarity with SEO and keyword tools like Semrush, Ahrefs, Screaming Frog, Google Search Console, or similar tools is a plus
• Competency in reading/writing HTML, J-SON, CSS, Javascript, or Python is a big plus
• Bachelor's or Master's degree, preferably in math, science, business, or computer science

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $62,400 - $80,000

Jobcode: Reference SBJ-ro8mb6-3-137-180-32-42 in your application.