Senior Analyst, Growth & Content Strategy

Job Description

Job Title
Senior Analyst, Growth & Content Strategy

About The Position | Major goals and objectives and location requirements

People.com is seeking a full time Senior SEO/Growth Analyst, who will be working from Wednesday to Sunday, to support our newsroom. Your role involves conducting thorough keyword research for follow-ups, optimizing articles in collaboration with our editorial team, and meticulously tracking content performance against competitors. With 3-5 years in digital marketing and a profound understanding of SEO, Google News, and data visualization tools, you'll be pivotal in enhancing our online presence and audience engagement.

Please note that you will be working from Wednesday to Sunday, 9:00 AM to 5:00 PM EST. This is a full-time position and all candidates must be available to work East Coast hours.

About The Positions Contributions:

Conduct keyword research to identify relevant opportunities for weekend story follow ups or breakouts

Work with editorial teams to optimize stories, including title, meta, and article specific optimizations.

Track the performance of weekend content and make recommendations for improvement relative to competitors.

Track competitors to ID any new creates we have missed or should begin writing asap

The Role's Minimum Qualifications and Job Requirements

Experience:

3-5 years in a digital marketing role with considerable exposure to SEO and editorial processes

Has experience working with entertainment news, and stays up to date on Hollywood celebrity and entertainment news

Experience working with editorial teams

Program management experience and ability to manage multiple projects

Experience collaborating with cross-functional teams on strategy development and execution

Specific Knowledge, Skills, Certifications and Abilities:

Strong understanding of the latest strategies and tactics in the SEO space

Strong understanding of Google News best practices and optimization strategies

Strong understanding of analytics and data visualization tools, such as Looker, Google Analytics, and Excel/Google Sheets

Excellent verbal and written skills

Excellent presentation skills and knowledge with current presentation software tools

% Travel Required (Approximate): NA

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $75,000.00 - $90,000.00 Remote US: $62,500.00 - $75,000.00

Jobcode: Reference SBJ-reek98-3-236-100-210-42 in your application.