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Full Time Job

Product Manager, Ad Creation

Dotdash Meredith

Remote / Virtual 03-07-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Job Title
Product Manager II, Ad Creation

About Your Role:

Dotdash Meredith is the largest premium publisher in the world. Every day tens of millions of people come to us for help and inspiration. At Dotdash Meredith, we have proven that fewer, better ads work - delivering a better user experience, better results for advertisers, and commanding a premium in the market. The Product Manager II, Ad Creation will be responsible for expanding our ad content capabilities and delivering the optimal sponsored content experience across DDM brands. You'll report to the Director of Product, Ad Creation, and partner with ad product design, data operations, advertising and content leads, engineering, and other relevant stakeholders. We seek a collaborative, creative, and proactive self starter to lead a team of skilled engineers. The ideal candidate has a familiarity with the publishing and media landscape across a robust technical infrastructure that includes internal and external components.

About Your Contributions:
• Driving Vision & Purpose - Collaborate on product strategy and review your product roadmap with CROs, GMs, Sales, Ad Innovation, and senior management team members
• Collaboration - Coordinate with fellow Product Managers and Technology Leaders on the sequence of a cross-team project
• Interpersonal Savvy - Host calls for discovery and negotiation with potential partners and vendors
• Customer Focus - Analyze the consumer flow and define product enhancements and new ad formats that are going to drive brand engagement and excite advertisers
• Effective Communication - Walk engineers and designers through product requirements
• Business Insight - Act as a subject matter expert and assist the revenue operations, sales, and production teams in using and/or selling a new product/feature
• Directing Work & Driving Results - Congratulate the scrum team on the release of an awesome new product/feature, and send relevant communications to the rest of the organization
• Optimizing Work Processes - Facilitate process definition and define business rules by partnering with internal teams responsible for pre-sales, sales activation, and post-sales
• Strategic Mindset - Conduct studies of consumers on the sites, engaging with advertising and sponsored products, and analyze what's working and what's not

About You:

REQUIRED:
• Minimum of 2-4 years of hands-on product management-strategy, analysis, and day-to-day product ownership and ideation
• You have an appreciation for what makes for respectful advertising and sponsored experiences and for the publishing workflow because you've done this before, e.g. experience at a premium, digital publisher, ad tech platform, or digital media buying agency
• You're able to juggle the needs of multiple audience segments and develop strategic product plans for each of them
• You're excellent at communicating and collaborating with a wide range of teams and stakeholders to build great products
• You're capable of developing with a big-picture product strategy for meeting user needs, selling it, and then working out the details to get the plan over the finish line
• You have a passion for figuring out both consumer and advertiser problems and pain points
• You possess an innate desire to collect, synthesize, and analyze data to inform your strategy
• You have strong analytical and prioritization skills and experience applying them in the development of a product roadmap
• You have excellent data analysis and data-driven decision making skills
• You are fluent in Agile principles and methodology, and not afraid to jump in as the Product Owner for a team

PREFERRED:
• 1+ years of experience in advertising/sponsored products or content management systems
• You have worked directly with a sales team and/or advertising clients

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $95,000 - $135,000

Jobcode: Reference SBJ-gww7oj-44-210-99-209-42 in your application.

Salary Details
Salary Range: $95,000 to $135,000 Per Year ($ USD)
Company Profile
Dotdash Meredith

Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith’s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.